Category: Marketing
South by Southwest (SXSW) is making its debut in Asia-Pacific through SXSW Sydney 2023, and the event has appointed regional agency partners ahead of the event, which will happen in October this year.
Two G’s became part of Connecting Plots just this April, bringing with them their current clients Amazon Prime Video, Mad Mex, and Penguin Books Australia.
Lee Jeans' #TheRealDenim campaign is done in collaboration with integrated marketing solution provider CupShup.
To spread the warmth and joy of Ramadan, Heinz ABC has launched a campaign alongside Food Bank of Indonesia, Alfamart, Tokopedia, Aqua, Grab and Aladin has created #ABCDapurBersamaIbu (‘Kitchen with Mom’).
Luno also added that they have also informed the Monetary Authority of Singapore of their intention to withdraw their license application to operate in the country.
This April 27, MARKETECH APAC will be laying out the virtual stage to talk about the increasing importance of activating two-way communication between brands and consumers.
Working with Initiative, she has been a very intergral part in strategising the ad spaces and running campaigns of its clients.
MARKETECH APAC invited Singapore-based industry leaders to come together for a CMO roundtable to share how they weathered market shifts and industry changes to remain solidified as a brand and as a business.
The concept store located at Sai Ying Pun district adopts an omnichannel retail strategy blended with online and offline channel integration.
The Roza Chef@Home sauce, co-created with Wunderman Thompson, was derived from the ‘Cry Baby’ noodles featured in Netflix's 'Hunger'.
