Category: Marketing
The campaign sparked interest in every community in the pursuit of wealth. The "Billion Heirs" initiative, which promised an opulent 2.4 Billion Baht giveaway, including a Toyota Yaris Car 1.2 Sport and 8 million discount vouchers, ruled billboards, newspapers, television, and online platforms.
Said project is part of the "Chinese Cultural Innovation Global Development Plan," a collaborative effort between MINISO and China's official state news agency Xinhua. This represents both parties' common goal of promoting and advancing Chinese culture, and it is in line with the celebration of the Belt...
PH creatives launch new independent agency Leron Leron Sinta to champion Pinoy grassroots creativity
The agency’s name is rooted from a popular Filipino folk song of the same name, which tells the tale of a farmer who chose to find another tree to pick fruits after falling over on the first one.
MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time, as well as returning to the Philippines as well.
The imposed pause was the result of when MAS directed DBS to conduct a third-party independent review of the bank’s systems back in April this year. Through the review, they identified several shortcomings on the bank’s systems which included system resilience, incident management, change management,...
Beverage company Vitasoy has unveiled its latest ‘For Me, For You, Vitasoy’ campaign that ignites the spirit of empathy and communal care in the new era.
With its latest brand campaign, FWD Insurance aims to put a new spin on a traditional industry by offering innovative propositions and products that are easy-to-understand and supported by digital technology.
Slingshot, a creative media agency, has been appointed by Inghams to handle its media strategy, planning, and buying accounts.
According to Moving Walls, ‘Moving Hearts’ seeks to break through with the power of out-of-home media to spotlight social and humanitarian causes. Often, charitable organizations face difficulties in gaining visibility, while owners of OOH media have unused inventory that could be leveraged to create...
International travel and lifestyle brand TUMI has officially debuted its first 3D out-of-home (OOH) advertisement in a new campaign to showcase its hardside luggage, TEGRA-LITE.
