Category: Marketing
For the Philippines, it has announced a potential franchise partnership with a subsidiary of the Philippine conglomerate Suyen Corporation. Meanwhile, for its foray into the Australian market, it has announced a joint venture with ST Group Food Industries Holdings Limited.
Regionally, the report said that Singles Day emerged as the top shopping season with a 139% increase in sales while Black Friday saw a substantial 42% growth. New buyers surged by 335% on Singles' Day, emphasising the value of acquiring them.
More than four in five, or 84%, of Singaporeans said banks and financial institutions are liable to scam losses to a great extent, data from YouGov showed.
Moreover, she will promote innovation across Yahoo’s products and demonstrate the brand’s evolution, leading end-to-end communications that help consumers, partners, and employees connect with Yahoo’s mission, and will partner closely with Yahoo’s marketing to tell integrated stories at the intersection...
Upscale department store chain MYER has unveiled its newest inspiring Christmas campaign titled ‘Make Your Merry Meaningful’ via collaboration with creative agency Clemenger BBDO.
Unilever’s skin care brand Pond’s Skin Institute has partnered with advertising and PR agency Ogilvy Singapore for its new product launch campaign to unveil its elevated brand world.
Inspired by the magic of the year-end travel season, The Terminal by ZALORA is a week-long offline pop-up experience that showcases the latest and greatest from ZALORA's top global brands in fashion, beauty, luxury, and lifestyle.
TIA’s commitment to high-quality content and events, is well aligned with BT's vision of becoming the leading business title in APAC, and this acquisition will help both TIA and BT bring more value to their audiences.
Hongkong Land, a property investment, management, and development group, announced it has entered into a strategic partnership with American Express to create exclusive privileges and luxury lifestyle experiences for its cardmembers in Hong Kong.
Multinational e-commerce platform Shopee has launched its unique three-day 3D billboard runway fashion show as part of its big sale shopping festival in Malaysia.
