Category: Marketing
STB and MAG intend to work together on projects that will strengthen collaboration and boost the country's tourism industry, especially by drawing in foreign visitors. The Memorandum of Understanding also restated the state government's commitment to promoting Sarawak as a top vacation destination w...
However, data from Salesforce’s report also suggests that many Singaporean marketers lack a solid data foundation, which hinders their success optimising their AI usage with only 21% being fully satisfied with their ability to unify customer data sources.
CJ has been with TBWA\SMP for over 16 years where she began as an art director in 2008 before being promoted to creative director roles since 2014. She was named the agency’s executive creative director in July 2022.
As consumer expectations continue to evolve in an ever-evolving consumer landscape, simply offering a product or service is no longer sufficient to capture and retain attention. Instead, brands must actively cultivate meaningful interactions with their audience to foster loyalty, drive sales, and build...
Ayudante, a digital marketing and measurement consulting agency based in Japan, has announced its acquisition of Sparkline, an independent digital marketing company headquartered in Singapore with an established presence in the Philippines, positioning the Philippines as the next key market for expa...
GroupM and its Back to News initiative, in partnership with Internews, a media support nonprofit, have been working to provide advertisers access to ad environments on local, national, and international news websites across the globe.
Flipkart, an Indian e-commerce company, has partnered with advertising agency The New Things (TNT) in a new Father’s Day campaign that turns thumbs-up emojis from dads into currency and gifts.
Dentsu has announced a significant global expansion of its pioneering innovation hub, Dentsu Lab. Alongside this announcement, Dentsu has promoted Sven Huberts to the dual role of president of global innovation and experience and president of Dentsu Lab, while Naoki Tanaka will lead Dentsu Lab Tokyo...
The Strategy Studio has been set up to help client partners with a range of different strategic challenges that can turbo-charge growth, such as identifying growth audiences, developing foundational brand strategies and go-to-market playbooks.
The initiative will allow Malaysian distributors, entrepreneurs, and companies to grow into Singapore. As part of the 12th Malaysia Plan, Matrade's Cross Border e-Commerce Development Programme (eBizLink) includes a partnership with TikTok Shop.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)