Category: Marketing
Taking a distinctive approach, HSBC has partnered with dentsu GBA to launch its latest customer-centric campaign, showcasing the company's unwavering commitment to meeting the unique needs of customers from all walks of life.
Omnicom Media Group Singapore (OMG Singapore) has promoted Jourdan Tan to general manager of digital capabilities and transformation, tasking him with spearheading the company’s digital evolution and enhancing its SEO, programmatic, performance hub, and planning and supply capabilities.
Envato, the online community for digital creative assets and templates, has launched a new visual brand identity, signalling a strategic transformation following its acquisition by Shutterstock.
Following a competitive pitch process, MBCS has been appointed as the digital and social agency of record (AOR) for isotonic sports drink 100PLUS in Malaysia.
Globe Fintech Innovations, Inc. (Mynt), the parent company of GCash, has announced new strategic investments from Ayala Corporation and Mitsubishi UFJ Financial Group (MUFG), elevating its valuation to $5 billion—more than double the $2 billion valuation from 2021.
Yarra Valley Water, a Victorian government-owned water corporation, has teamed up with Melbourne-based digital marketing agency SIXGUN to boost its website functionality and enhance data analysis capabilities.
Teads, a cloud-based omnichannel platform, has officially announced its merger with Outbrain, a global leader in performance advertising, in a $1 billion transaction.
Havas has announced its agreement to acquire Hotglue, an independent media agency and creative production company, as a strategic move to bolster its growth in the Australian market.
‘The Dream Cube’ builds on the momentum of Singlife’s 2024 “Dream” campaign, launched on 1 July with a brand film starring Mediacorp artiste and Singlife brand ambassador Pierre Png.
Brand consulting firm Landor has announced the promotion of Lulu Raghavan as its new president for Asia Pacific.
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