Category: Marketing
With a humorous twist, Grab Philippines has teamed up with the creative agency Gigil to unveil its latest campaign, highlighting GrabCar's improved booking reliability—making it no longer a go-to excuse for being late or cancelling plans.
To better understand the company’s approach to this campaign, we recently spoke with Amy Ho, head of disease areas at Roche Diagnostics Asia Pacific to better understand the company’s driving force for this campaign, and why advocacy matters for brands like them to solve the world’s most pressing health...
Mars intends to apply its brand-building approach to further nurture and grow Kellanova’s brands, including accelerating innovation to meet evolving consumer tastes and preferences, investing locally to expand reach and introducing more better-for-you nutrition options to meet evolving consumer need...
Both limited edition products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.
SG-based digital agency Vertis opens new Thailand head office as part of regional expansion strategy
Vertis, a Singapore-based digital agency focusing on digital experience (DX) platforms and customer-centric solutions, has launched its new head office in Bangkok, marking a significant milestone in its regional expansion.
The trio’s collective vision is centered around the concept that groundbreaking ideas can emerge from any corner of the agency, transcending traditional hierarchies. As ECDs, Jayme, Valdez and Ocampo are committed to fostering an environment where creativity knows no bounds.
To combat the growing threat of scams, StarHub has teamed up with the Singapore Police Force (SPF) to launch a public education campaign aimed at enhancing vigilance against cyber threats.
Vistar Media, a global provider of out-of-home (OOH) media technology solutions, has forged new strategic partnerships with two major Taiwanese media owners, KanBan Culture and PilotTV Holdings, significantly expanding its footprint in the region.
Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced the appointment of Chris Polishuk as its new chief revenue officer to lead its global go-to-market teams, enhance sales strategies, and expand market reach.
The future of e-commerce marketing is set to be defined by an intricate blend of advanced technology, personalisation, and a commitment to sustainability, all while maintaining a human-centric approach.
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