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Category: Marketing

Assembly appoints Jordan Heathfield as VP of connections and brand experience
Assembly appoints Jordan Heathfield as VP of connections and brand experience
Posted on July 19, 2024
by MARKETECH APAC
His appointment reinforces Assembly's commitment to delivering transformative results for brands such as Lenovo, Marina Bay Sands, and Nike. Heathfield is based in Singapore and will report to Assembly APAC CEO Richard Brosgill.
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Streetwear clothing brand Supreme gets acquired by EssilorLuxottica for US$1.5b
Streetwear clothing brand Supreme gets acquired by EssilorLuxottica for US$1.5b
Posted on July 19, 2024
by MARKETECH APAC
The transaction is expected to close by the end of CY2024, subject to customary closing conditions and regulatory approvals. The Supreme brand runs a digital-first business and 17 stores in the U.S., Asia and Europe. The sale of Supreme is expected to be dilutive to VF’s earnings per share in fiscal...
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Singlife, Wonderland
Singlife sponsors ‘Wonderland’ film, highlighting commitment to local talent and financial empowerment
Posted on July 19, 2024
by MARKETECH APAC
Through the sponsorship, Singlife aims to emphasise the message that aspirations are attainable with appropriate planning and patience, and that financial freedom is feasible. Singlife portrays itself as a trustworthy financial partner committed to assisting Singaporeans in achieving a better path to...
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Crunchyroll’s new brand identity taps into an ethos of fun, celebration for anime
Crunchyroll’s new brand identity taps into an ethos of fun, celebration for anime
Posted on July 19, 2024
by MARKETECH APAC
The updated brand identity rollout will officially begin on July 25 with San Diego Comic-Con at the United States, and will be rolled out across all fan touchpoints of the organisation over the next year.
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toyota-campaign-athlete
Toyota Motor Asia spotlights Asian athletes’ journeys in new global campaign with Dentsu Creative Singapore
Posted on July 18, 2024
by Aliza Carmona
Toyota Motor Asia has partnered with Dentsu Creative Singapore for the latest phase of their global corporate initiative, 'Start Your Impossible’, celebrating the journeys of 11 exceptional Global Team Toyota Athletes (GTTA) from Asia.
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Media.Monks launches Indonesia office, appoints Masayu Difa as business director
Media.Monks launches Indonesia office, appoints Masayu Difa as business director
Posted on July 18, 2024
by MARKETECH APAC
As part of the office opening, Media.Monks has appointed Masayu Difa as its business director, who brings over 15 years of client leadership in Indonesia and experience across both local and international brands. She previously held senior client roles at Lion & Lion, Grey, McCann and Geometry.
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CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
Posted on July 18, 2024
by MARKETECH APAC
This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth, reinforcing its commitment to delivering exceptional value across all facets of its operations.
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golin-diverscents
Golin’s new fragrance line celebrates diversity, cultural harmony in every spray
Posted on July 18, 2024
by Aliza Carmona
Interpublic Group agency Golin has launched DiverSCENTS, a unique fragrance collection celebrating Diversity, Equity, and Inclusion (DEI) that captures the rich diversity of Golin’s Asian markets.
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Here’s how aware APAC football fans are of sports sponsorships in game matches
Here’s how aware APAC football fans are of sports sponsorships in game matches
Posted on July 18, 2024
by MARKETECH APAC
New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.
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shell-campaign-quest
Shell embarks on an epic quest for more in new campaign with GrowthOps
Posted on July 17, 2024
by Aliza Carmona
Shell has partnered with GrowthOps Asia, a marketing transformation agency, to launch its latest nationwide campaign, 'Kembara Lebih Jauh (Quest for More),' encouraging Malaysians to embrace daily adventures.
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