Category: Marketing
100PLUS, the isotonic sports drink by Fraser and Neave, has teamed up with Havas Malaysia for a new campaign that shifts the brand’s focus from a sports-centric beverage to a daily hydration solution for all Malaysians.
The MCCY raised significant concerns over a planned capital reduction that would distribute around S$1.85b to shareholders shortly after the deal's conclusion.
In their new roles, van der Merwe and Michael is set to lead Accenture Song’s ANZ team in driving growth.
With this new campaign, FPG aims to deepen its emotional connection with Singaporean families and demonstrate the meaningful ways it supports them in their everyday lives.
Ribena Malaysia is the first consumer goods partner to be on the Mastercard Gamer Exchange platform.
Created by Sumsub and independent creative agency Cloudfactory, ‘Greenflag’ is a global campaign launching the first 'nation' for a people-friendly digital world, where unfairly red-flagged digital exiles can have their chance to rejoin the digital economy.
The campaign was supported by Singapore-based public relations and marketing agency, Francis & Low, and was filmed in various locations on the Indonesian islands of Flores, Sumba, and Borneo (Kalimantan).
Moon Rabbit Singapore, an integrated advertising agency, has announced the appointment of Bettina Feng as head of integrated production.
The insights generated enables professionals to make strategic decisions across the entire organisation, allowing them demonstrate value to the C-suite.
Creative studio PUSH has joined forces with production company Play Films to launch the new creative studio PUSH▷PLAY in Singapore.
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