Category: Marketing
Through the feature, Tune Talk aims to shift its model from competing primarily on data pricing toward offering a wider digital ecosystem of services.
![[Collaboration] Samsung AI x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Samsung-AI-x-TDWP2.jpg)
India – Samsung Electronics is dressing up an everyday appliance in the language of high fashion. The company has launched a global marketing push tied to The Devil Wears Prada 2, using the film’s visual codes to promote its Bespoke AI Laundry Combo—a washer-dryer pitched as capable of handling delicate,...
![[Campaign] Suncorp x Leo AU](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Suncorp-x-Leo-AU.jpg)
Sydney, Australia – In Australia’s sunburnt north, where cyclone warnings can arrive as quickly as a beach forecast, Suncorp is reframing how resilience is sold. The insurer has launched “Resilience Never Rests,” a new brand platform developed with Leo Australia, positioning preparedness not as a seasonal...
From the growing demand for responsive and dependable support to the challenge of delivering frictionless service without compromising quality, the conversation highlighted how brands must balance efficiency with genuine care.
![[Collaboration] Hisense x TDWP](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Hisense-x-TDWP.jpg)
Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as it looks to sharpen its premium pitch across Asia. Hisense’s RGB MiniLED screens are worked into the fictional Runway offices, a deliberate nod to one of cinema’s...
India – Xiaomi India has launched its Redmi Note 15 Special Edition through a new campaign conceptualised and produced by Only Much Louder (OML), featuring celebrity chef Sanjeev Kapoor in a fictional, stern chef role. The campaign film places the smartphone in a high-pressure kitchen environment, where...
Macao – Agoda has expanded its partnership with the Macao Government Tourism Office (MGTO) for 2026, with a focus on promoting the city’s boutique and independent hotels beyond its traditional tourism hubs. The renewed collaboration will spotlight properties in Macao’s Outer Harbour District, including...
Through illustrations and health data insights, the initiative highlights how routine parenting activities can mirror the exertion levels often associated with athletic performance.
![[Partnership] JIHO Samgyetang SBCD x 8traordinary](https://marketech-apac.com/wp-content/uploads/2026/05/Partnership-JIHO-Samgyetang-SBCD-x-8traordinary.jpg)
Singapore – JIHO Samgyetang SBCD has appointed 8traordinary as its creative and marketing agency, marking a strategic move to strengthen its brand narrative as it enters the Singapore market. Under the partnership, 8traordinary will lead creative conceptualisation, campaign development, content marketing,...
![[Activation] Yeo x Oolong x HeritageFest](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-Yeo-x-Oolong-x-HeritageFest.jpg)
Singapore – Yeo Hiap Seng is bringing its latest campaign into the physical world with an on-ground activation at Singapore HeritageFest 2026, turning tea storytelling into an immersive public experience. Held at the Asian Civilisations Museum Green, the activation runs from 1 to 24 May, with sampling...
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)