Category: Marketing
Hong Kong – To mark its 80th anniversary, Cathay has premiered The Journey Home, a short film inspired by passenger stories and shared milestones across its eight-decade history. Launched globally, the film follows a daughter who leaves Hong Kong to study abroad, reflecting themes of separation, aspiration,...
India – VJ Organic Farms, with creative agency Into Creative, has launched an organic rat-repellent initiative to support organic farmers in Hadoli village, Latur district, Maharashtra. The initiative, introduced in February 2026 under VJ Organic Farms’ consumer brand ‘My Organic Earth’, was developed...
Hong Kong – Asahi Super Dry has launched a new campaign featuring Ryusei Yokohama to mark the latest evolution of its Dry Crystal beer, which now offers zero-sugar variants in Hong Kong and the Chinese mainland and a low-sugar option in Taiwan. The campaign is led by a new promotional film shot in Japan...
Manila, Philippines – Robinsons Land Corporation (RLC) has made history as the first property developer in the Philippines to complete the due diligence guidelines set by Singapore’s Council for Estate Agencies (CEA), As reported by The Philippine Star, the strategic partnership with ERA Singapore,...
![[Campaign] MK Restaurants 40 years](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-MK-Restaurants-40-years.jpg)
Bangkok, Thailand – MK Restaurants is leaning into memory rather than discounts as it marks 40 years in Thailand’s increasingly competitive dining market. The campaign, “40 Years at MK. Where Every Memory Is Still Warm.”, positions the brand less as a restaurant chain and more as a long-standing fixture...
![[Campaign] Honda AU x Prelude 2026](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Honda-AU-x-Prelude-2026.jpg)
Melbourne, Australia – Honda has relaunched the Honda Prelude in Australia, pairing its return with a campaign steeped in 1990s nostalgia—a period when the brand held a firmer grip on car culture across the region. The model, now reintroduced as a hybrid, marks one of Honda’s most prominent product pushes...
Vietnam – Dentsu has appointed Thu Nguyen as Chief Executive Officer of dentsu Vietnam, effective 1 May 2026, strengthening leadership in one of Southeast Asia’s fastest-growing markets. In his new role, Thu will lead dentsu Vietnam’s integrated offering, with responsibilities spanning client growth,...
The campaign seeks to position the group’s pharmacies as accessible and holistic healthcare partners for women across different life stages, with a focus on helping them prioritise their wellbeing amid daily responsibilities.
![[Campaign] Samsung x Thierry Henry](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Samsung-x-Thierry-Henry.jpg)
London – Samsung Electronics has launched a new campaign featuring Thierry Henry, marking two decades as the world’s top TV brand, according to market researcher Omdia. At the centre of the push is a series of short-form sketches starring Henry, now a pundit as much as a former striker. The creative...
Hong Kong – Jobsdb by SEEK has launched “Better Job Matches”, a new integrated marketing campaign highlighting its AI-powered job search and matching capabilities, brought to life through character-led storytelling. Developed with Accenture Song and directed by Thai filmmaker Suthon Petchsuwan,...
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)