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Category: Marketing

Cebu Pacific takes over Burj Khalifa with projection show highlighting Philippine wonders
Cebu Pacific takes over Burj Khalifa with projection show highlighting Philippine wonders
Posted on November 27, 2024
by Teddy Cambosa
Through this campaign, Cebu Pacific aims to invite travelers around the world to experience the wonders of the Philippines and offer Filipinos in the United Arab Emirates (UAE) a nostalgic view of home. 
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What's NEXT in Marketing: Why data-driven marketing's success lies in balancing chasing and predicting trends
What's NEXT in Marketing: Why data-driven marketing's success lies in balancing chasing and predicting trends
Posted on November 27, 2024
by MARKETECH APAC
The key to success lies in embracing an agile, data-driven approach that prioritises real-time insights and responsiveness.
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Apparent wins Volkswagen Group Australia’s digital, CX business
Apparent wins Volkswagen Group Australia’s digital, CX business
Posted on November 27, 2024
by Teddy Cambosa
The appointment encompasses Audi, Volkswagen, Skoda and CUPRA.
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revolut singapore debit card machine
Get carded: Revolut Singapore on changing the student finance game with its debit card vending machine at NUS
Posted on November 27, 2024
by Aliza Carmona
MARKETECH APAC spoke with Raymond Ng, CEO of Revolut Singapore, to delve into the vision and impact of this initiative. In this conversation, Ng explored the inspiration behind the concept and how it aims to empower students by transforming the way they approach and manage their finances.
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Hong Kong brands unapologetically redefine country’s identity as ‘never normal’ in new platform
Hong Kong brands unapologetically redefine country’s identity as ‘never normal’ in new platform
Posted on November 26, 2024
by Aliza Carmona
Brands and influencers from Hong Kong are redefining the country’s identity in the new ‘Hong Kong Never Normal’ campaign.
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MR D.I.Y.’s Indonesian arm targets raising $297m in local IPO
MR D.I.Y.’s Indonesian arm targets raising $297m in local IPO
Posted on November 26, 2024
by Teddy Cambosa
For them, this strategic step aims to accelerate expansion and strengthen its position as a leader in the non-grocery retail industry in Indonesia.
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Around 67% of Singapore mobile gaming marketers overlook global potential with limited budget reach
Around 67% of Singapore mobile gaming marketers overlook global potential with limited budget reach
Posted on November 26, 2024
by Aliza Carmona
Most Singapore mobile gaming marketers are overlooking growth opportunities overseas, according to a report from Moloco, a performance advertising company.
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carousell-report-singapore-secondhand
Singaporean users earn the most from selling secondhand goods, averaging S$2,000 in 2024: report
Posted on November 26, 2024
by Aliza Carmona
A report from Carousell reveals that Singaporean users earned the highest in the region this year, averaging S$2,000 from selling secondhand items on the platform.
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jacqueline-wu-mccann-worldgroup-china
Jacqueline Wu take on dual role following return to McCann Worldgroup China
Posted on November 26, 2024
by Aliza Carmona
McCann Worldgroup China has announced that Jacqueline Wu will rejoin the agency in a dual role as president of operations for McCann Worldgroup China and CEO of Craft China, its production studio, effective immediately.
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PropertyGuru launches first reality TV show; highlights finding, creating a home in SG
PropertyGuru launches first reality TV show; highlights finding, creating a home in SG
Posted on November 26, 2024
by Teddy Cambosa
Beyond the competition, the series also spotlights the deeper stories of the people and neighborhoods that make a house a home, celebrating the connections and aspirations behind each property journey.
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