Category: Marketing
Through ‘sonic seasoning,’ a neuromarketing technique, KFC and R/GA have released a musical remix of ‘Jingle Bells’ that scientifically matches and elevates the flavours of Parmesan Truffle Chicken.
In her new role at Orchard, Ngo will be responsible for driving Orchard’s martech offering across both its consumer and healthcare divisions, as well as innovating across customer experience, data, and martech.
Kristine Ong has been named as the chief executive officer at Publicis Media Malaysia while Sujith Rao has been appointed as managing director of Performics Malaysia, effective on January 2, 2025.
Tune Talk, a mobile virtual network operator, has appointed Bernard Chong as its chief marketing officer (CMO), leveraging his leadership skills to mold the brand’s growth.
This transaction marks eight years of the Security Bank and MUFG strategic alliance, which started in 2016. It also represents the second partnership between Security Bank and Krungsri, following their SB Finance, Inc. joint venture.
By offering a simple yet powerful space for genuine connection, the app enables users to feel heard and build relationships that go beyond the limitations of text and visuals.
Singapore – Consumers in Southeast Asia are avid consumers of ‘Korean-wave’ (K-wave) products but ultimately surf for localised K-products, according to data analytics firm Euromonitor International. With growing consumer demand, brands are increasingly embracing K-wave in product development,...
The company’s investment in Singapore supported more than 4,000 indirect jobs in areas like construction, logistics, and other professional services according to third-party consultancy firm Keystone Strategy.
Through this new practice, Perspective Strategies will supplement its existing expertise with an expanded range of services including brand visual strategy and development, experience design, employee engagement and, sustainability consultancy.
These experiences are built on the brand’s last year's message 'The World Needs More Santas’, with Coca-Cola continuing to celebrate the spirit of Santa Claus within each of us this Christmas.
![[Study] Hong Kong consumers trust issue](https://marketech-apac.com/wp-content/uploads/2026/07/Study-Hong-Kong-consumers-trust-issue.webp)