Category: Marketing
Celebrating the brilliance of the marketing community, the Marketing Technology Awards gathered top talents in the industry at the Aloft Singapore Novena Hotel on November 28.
Global omnichannel media agency Assembly has announced the promotion of Vivian Mok to senior vice president and managing director for North Asia, where she will drive the agency's strategic expansion and growth in the region.
FairPrice and Homeground United have created a range of exclusive gift wrappers that not only look beautiful but are multi-sensorial. These gift wrappers are different than your average paper – they smell good enough to eat.
Technological progress has made collecting data on individual shoppers and targeting them much more straightforward. But, until very recently, there were limits on how far personalisation could be taken.
For Prompt, their objective as an agency is to help businesses implement, strengthen and refresh their digital marketing channels in their pursuit of growth.
Since its inception, She Speaks Power has championed female-led businesses, notably through its Impact Mentorship Program, which connects female entrepreneurs with resources and mentorship.
7-Eleven has teamed up with creative agency Noah to unveil a bold activation: a series of eye-catching graffiti-style artworks delivering a reverse message—“Don’t Download the App.”
Cult Creative is addressing this demand through its Creator Platform (beta), which seamlessly blends technology with a user-centric design. First off, creators can automatically generate “media kits” that link their social media profiles and display relevant audience insights, such as engagement rat...
Broadsign, a developer of out-of-home (OOH) advertising technology, has partnered with the OOH media company City Vision to give global media buyers easier access to premium programmatic DOOH ads.
Socially-led creative agency We Are Social Singapore has named Caroline So as its new head of account management, tasking her with driving client growth, leading new business development, and enhancing operational models to strengthen the agency’s service delivery.
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