Category: Marketing
New additions to Meltwater’s client portfolio include Ricoh, an imaging and electronics company, and Hugosave, a wealth and savings app.
While details of the purported deal are yet to be announced, it is estimated that all-stock deal is likely to value Interpublic at between US$13b and US$14b, excluding debt.
E-commerce platform Lazada has launched its latest ‘12.12 All Out Sale’ campaign with DO.ASIA, highlighting remarkable shopping deals for customers.
Bringing together the power of generative AI, the stars of ‘Project; Exit’ and Astro’s social media presence, Talon created a way for Mierul Aiman and Shasha Abedul to give moral support to those in need directly on social media.
Multi-channel advertising platform StackAdapt has appointed Alessandra Alessio as director of marketing for the Asia-Pacific (APAC) region.
The Infocomm Media Development Authority (IMDA) has updated the skills framework for media practitioners to include the new tech areas of virtual production and generative artificial intelligence (genAI).
Financial services platform Atome has announced its partnership with luxury retail and lifestyle group Valiram to offer flexible payment checkout in Malaysia and Singapore.
IPG Mediabrands, a media holding company under Interpublic Group, has appointed Darren Yuen as chief executive officer (CEO) in Malaysia.
Adobe has appointed Lara Balazs as chief marketing officer (CMO) and executive vice president of global marketing.
Guardian, a retail chain specialising in health and beauty in Malaysia, has unveiled a new brand campaign with FCB SHOUT, a creative agency under The Shout Group.
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