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Category: Marketing

HSBC reportedly reviewing overseas retail banking operations, including in Malaysia and Indonesia
HSBC reportedly reviewing overseas retail banking operations, including in Malaysia and Indonesia
Posted on December 16, 2024
by Teddy Cambosa
According to the report, the bank is shifting its focus beyond its core markets to reduce its consumer footprint and prioritise serving wealthier “premier” clients.
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Smart teams up with Adobe, Amdocs to elevate customer experience in the Philippines
Smart teams up with Adobe, Amdocs to elevate customer experience in the Philippines
Posted on December 16, 2024
by Aliza Carmona
Mobile services provider Smart Communications, Inc. under PLDT Inc. has collaborated with computer software company Adobe and software and services provider Amdocs to elevate its customer experiences.
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40% of Singapore marketers struggle with data strategy; privacy issues place conversion at risk: report
40% of Singapore marketers struggle with data strategy; privacy issues place conversion at risk: report
Posted on December 16, 2024
by Aliza Carmona
Singapore marketers’ campaign results are at risk due to data complacency, with 40% struggling with their data strategies, according to a Yahoo DSP report.
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rockit stratedgy brand redesign
Rockit shatters energy drink stereotypes with bold, vibrant design by Stratedgy
Posted on December 16, 2024
by Aliza Carmona
Rockit’s revamped packaging embodies a bold vision, featuring vibrant colours, playful designs, and a commitment to inclusivity—celebrating speed, ambition, and positivity in every detail.
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del monte yaap chocolate syrup campaign
Del Monte's new campaign showcases chocolate syrup as regal indulgence for everyone
Posted on December 16, 2024
by Aliza Carmona
Del Monte’s campaign highlights the syrup’s standout features, including 40% more cocoa, which enhances its rich taste and velvety texture.
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Bumble takes over Uncle Chieng’s Ice Cream Cart to help connect singles this December
Bumble takes over Uncle Chieng’s Ice Cream Cart to help connect singles this December
Posted on December 16, 2024
by Aliza Carmona
Dating app Bumble is taking over Uncle Chieng’s Ice Cream Cart this December with the goal of connecting single individuals.
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Strategic network H+ launches ‘H+ Intelligence’ to advance marketing activities in ASEAN
Strategic network H+ launches ‘H+ Intelligence’ to advance marketing activities in ASEAN
Posted on December 16, 2024
by Teddy Cambosa
H+ Intelligence also offers new value by combining the human expertise of highly experienced strategists with advanced AI technology to analyse data on sei-katsu-sha. This approach enables a deeper understanding of sei-katsu-sha insights and uncovers the true intentions behind their behaviors with greater...
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canvas8-south-korea-report
Younger South Koreans drive second-hand luxury surge, prioritising sustainability and savings
Posted on December 16, 2024
by Aliza Carmona
A growing number of South Koreans, particularly younger generations, are embracing the flourishing second-hand market for luxury finds, according to a report by Canvas8.
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Audi Vietnam’s new campaign for Q8 flagship model demands you to show you’re ‘Truly Audi’
Audi Vietnam’s new campaign for Q8 flagship model demands you to show you’re ‘Truly Audi’
Posted on December 16, 2024
by Teddy Cambosa
This unique "test" reveals whether a driver genuinely resonates with the Q8—ensuring that only those who are truly impacted prove worthy of ownership.
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Save Our Street Dogs turns presents into donation points through ‘Yapping Paper’ campaign with McCann Worldgroup Singapore
Save Our Street Dogs turns presents into donation points through ‘Yapping Paper’ campaign with McCann Worldgroup Singapore
Posted on December 16, 2024
by Aliza Carmona
Save Our Street Dogs, an animal welfare organisation, has launched the ‘Yapping Paper,’ a gift wrapper that turns presents into donation points for shelter dogs. 
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