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Category: Marketing

flipkart-sad-panda-india
Flipkart’s latest campaign uses Sad Panda’s charms to create social media buzz
Posted on December 19, 2024
by Aliza Carmona
Flipkart has unveiled its latest ‘Android Advantage’ campaign, blending humour, relatability, and innovation with the whimsical charm of a Sad Panda, turning it into an internet sensation.
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IG makes winning investment in AI and future-proof identity solutions for efficiency and performance
IG makes winning investment in AI and future-proof identity solutions for efficiency and performance
Posted on December 19, 2024
by MARKETECH APAC
This case study delves into IG’s challenges and its strategies to solve them with its partnership with Yahoo as it leveraged technology and identity solutions to reach niche users
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Broken phone leads to Christmas magic in BigBasket's latest film with Talented for the Holiday Season
Posted on December 19, 2024
by Aliza Carmona
BigBasket and Talented reunite for a heartwarming Christmas campaign that celebrates the magic of generosity and festive cheer.
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HKTB-winterfest-main-image
Hong Kong Tourism Board’s ‘WinterFest’ transforms everyday icons into festive surprises
Posted on December 19, 2024
by Aliza Carmona
This year, WinterFest takes a fresh approach as HKTB gives iconic city sights a festive makeover.
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Cheelip Ong named as Lion & Lion’s new group CEO as Fredrik Gumpel steps down
Cheelip Ong named as Lion & Lion’s new group CEO as Fredrik Gumpel steps down
Posted on December 19, 2024
by Teddy Cambosa
Cheelip will assume said role by early 2025. Moreover, this decision has been carefully planned throughout the year, allowing ample time for a seamless leadership transition.
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Spotify, Happiness Saigon display hairstyle portraits of Vietnam’s top artists for fans to cop at salons
Spotify, Happiness Saigon display hairstyle portraits of Vietnam’s top artists for fans to cop at salons
Posted on December 18, 2024
by Aliza Carmona
Spotify has released portraits of Vietnam’s top artists at hair salons, allowing fans to adopt their styles. The initiative was launched in collaboration with creative agency Happiness Saigon.
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Tinder links people in Thailand, Vietnam through real-life ‘Passport’ portal activation
Tinder links people in Thailand, Vietnam through real-life ‘Passport’ portal activation
Posted on December 18, 2024
by Aliza Carmona
Dating app Tinder has activated a real-life ‘Passport’ portal connecting people in Thailand and Vietnam. 
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comms8-ukaeg-china
Comms8, UKAEG join forces to expand British advertising’s impact in Greater China
Posted on December 18, 2024
by Aliza Carmona
The Comms8-UKAEG partnership taps into the growing trend of Chinese brands expanding globally, aiming to leverage British advertising expertise to help these firms navigate complex cultural, consumer, and regulatory landscapes.
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Oblong, Brahma Kumaris aids stressed holiday shoppers to be calmer in new campaign Australia – Oblong, the new creative venture from award winning creative leader Justin Ruben, worked with spiritual organisation Brahma Kumaris to create a series of posters to help people feel a little calmer at the most stressful time of year, the holiday shopping period. Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm. Data was then used in the media buying process to make sure the posters have been placed in areas where people needed them most and as they felt the most stressed, certain areas of the CBD, shopping precincts, shopping car parks and the middle of suburban shopping centres were chosen. Gabrielle Martin, director of programs and events at Brahma Kumaris said, “We love the calming shapes created by Oblong and the way they can create a little light for people at this very stressful time.” Meanwhile, Oblong CCO and founder Justin Ruben commented, “I think we can all admit, this year has been difficult for a lot of people, with the cost of living crisis and various world events. Hopefully these posters can provide people with a little bit of calm, even when they’re running around the streets doing last minute Christmas shopping.” The Brahma Kumaris are also planning an event at the Sydney Opera House in April which they hope will bring even more lightness to people’s lives.
Oblong, Brahma Kumaris aids stressed holiday shoppers to be calmer in new campaign
Posted on December 18, 2024
by Teddy Cambosa
Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm.
Read More
heineken-lepub-lunar-campaign
Heineken encourages phone-free festivities in Lunar New Year campaign with LePub Singapore
Posted on December 18, 2024
by Aliza Carmona
Titled ‘Festive Celebrations’, the campaign reinforces Heineken’s belief that the festive season is a time for meaningful reconnections—best enjoyed without the constant buzzing and dinging of our phones.
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