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Category: Marketing

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AS Watson Group appoints Clarice Au as CEO of Retail Hong Kong
Posted on February 4, 2025
by Aliza Carmona
AS Watson Group has appointed Clarice Au as the new chief executive officer of retail Hong Kong, entrusting her with the leadership of its four retail businesses in the city.
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UNL, GrabMaps collaborate to enhance location services for SEA businesses
UNL, GrabMaps collaborate to enhance location services for SEA businesses
Posted on February 4, 2025
by Aliza Carmona
UNL Global, a mapping technology company in Singapore, is collaborating with GrabMaps to enhance its location services for businesses in Southeast Asia (SEA).
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SECO taps impact.com to scale Senheng app’s growth through affiliate marketing
SECO taps impact.com to scale Senheng app’s growth through affiliate marketing
Posted on February 4, 2025
by Teddy Cambosa
As Malaysia's e-commerce industry continues to grow, particularly in online and mobile shopping, this collaboration will allow SECO to introduce innovative consumer engagement strategies.
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Outbrain completes $900m acquisition of Teads, creating omnichannel outcomes platform
Posted on February 4, 2025
by Aliza Carmona
Outbrain Inc. has officially completed its acquisition of Teads, merging their branding and performance solutions to form an omnichannel outcomes platform for the open internet.
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Isabel Zhang joins Think HQ as head of cross-cultural research
Isabel Zhang joins Think HQ as head of cross-cultural research
Posted on February 4, 2025
by Teddy Cambosa
With over 20 years of research experience across the Asia-Pacific region, Isabel has been at the forefront of championing multiculturalism and cross-cultural in-depth understanding that amplifies the voices of multicultural communities in Australia and across borders. 
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We Are Social names Toby Southgate as new global group CEO
Posted on February 4, 2025
by Aliza Carmona
Former Forsman & Bodenfors CEO Toby Southgate has officially taken the helm as We Are Social’s global group chief executive officer, bringing his expertise in creative leadership to drive the agency’s global growth and innovation.
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Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Posted on February 4, 2025
by MARKETECH APAC
This case study discusses how Kaspersky navigated this landscape, increasing revenue and enhancing brand awareness amidst rebranding as it partnered with digital marketing agency JOLT Digital.
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Dentsu, Adobe team up to introduce ‘Adobe GenStudio dentsu+’ marketing ecosystem
Dentsu, Adobe team up to introduce ‘Adobe GenStudio dentsu+’ marketing ecosystem
Posted on February 3, 2025
by Teddy Cambosa
Underpinned by dentsu’s Merkury, the offering gives marketers the power to efficiently reach and engage audiences in a highly scaled and personalissed manner, driving more in-the-moment experiences and bringing consumers even closer to the brand.
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SKYN’s Valentine’s Day ad turns a condom conundrum into a comedic showdown
Posted on February 3, 2025
by Aliza Carmona
SKYN Condoms teams up with independent creative agency UltraSuperNew Tokyo for its latest Valentine’s Day campaign, transforming an awkward tussle over the last packet of condoms into a hilarious showdown.
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Carlsberg rolls out multi-market LNY campaign; taps 1983ASIA for limited-edition beer look
Carlsberg rolls out multi-market LNY campaign; taps 1983ASIA for limited-edition beer look
Posted on February 3, 2025
by Teddy Cambosa
The two Asian artists behind the design, Yao from Malaysia and Su Su from China, have worked together to combine contemporary art and design with familial traditions that take place during Lunar New Year, helping beer drinkers celebrate in a truly special way. 
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