Category: Marketing
According to the report, the move comes as both companies seek to minimise years of losses in a fiercely competitive market.
In creative collaboration with Pat, the campaign is told in a series of six adverts and through a playful, paparazzi-style lens, fans are given an inside peek into Pat’s cricket obsessed life off the field.
Months after announcing a possible major merger deal, Nissan is reportedly halting its $60b merger talks with Honda, a move that would have created the world's third-largest automaker.
Warner Bros. Discovery (WBD) have appointed Special as their creative agency of record to lead the launch of Max in Australia, working across brand strategy, advertising, earned media and content, following a competitive pitch.
Online brokerage firm Tiger Brokers has appointed independent agency W Communications to handle its communications across Singapore and the Asia-Pacific (APAC).
Previously, Kanagasabapathy served as global chief strategy officer of Rufus, an IPG Mediabrands network agency, where he played a key role in establishing the strategic craft and framework for the global Amazon business.
Global omnichannel media agency Assembly has appointed Karen Ho as its first managing director for Greater China, reinforcing its commitment to expanding in the region and driving client growth.
StackAdapt has secured a $235m growth capital investment led by Teachers’ Venture Growth (TVG), the late-stage venture and growth arm of Ontario Teachers’ Pension Plan, with participation from Intrepid Growth Partners and four other investors.
The film, titled “The Race Home” tells the story of three journeys, and one shared destination, with the race home to Malaysia for Chinese New Year. Shown through the lens of the travellers, it highlights the support of airport and airlines staff, encapsulating the essence of coming home. The film was...
The newly launched platform provides advertisers access to gaming creators and their in-game inventory, allowing impactful advertising formats on mobile and PC games.
