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Category: Marketing

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SKYN’s Valentine’s Day ad turns a condom conundrum into a comedic showdown
Posted on February 3, 2025
by Aliza Carmona
SKYN Condoms teams up with independent creative agency UltraSuperNew Tokyo for its latest Valentine’s Day campaign, transforming an awkward tussle over the last packet of condoms into a hilarious showdown.
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Carlsberg rolls out multi-market LNY campaign; taps 1983ASIA for limited-edition beer look
Carlsberg rolls out multi-market LNY campaign; taps 1983ASIA for limited-edition beer look
Posted on February 3, 2025
by Teddy Cambosa
The two Asian artists behind the design, Yao from Malaysia and Su Su from China, have worked together to combine contemporary art and design with familial traditions that take place during Lunar New Year, helping beer drinkers celebrate in a truly special way. 
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McCann Worldgroup Singapore makes feng shui digital with personalised app layout guide
McCann Worldgroup Singapore makes feng shui digital with personalised app layout guide
Posted on February 3, 2025
by Aliza Carmona
Singapore – Creative agency McCann Worldgroup Singapore has brought feng shui recommendations to the digital space with a personalised phone app layout guide. Called ‘Phone Shui,’ it provides a guide for organising apps aligned to their career, romance, finance, and health goals. Aimed at mobile-savvy...
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Ogilvy elevates Kunal Jeswani to CEO of ASEAN to drive regional growth
Posted on February 3, 2025
by Aliza Carmona
Ogilvy has promoted Kunal Jeswani to the role of chief executive officer for ASEAN, a move aimed at driving the agency’s sustained growth and amplifying its creative impact across the region.
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Samsung on launching context-driven programmatic advertising for enhanced targeted results
Samsung on launching context-driven programmatic advertising for enhanced targeted results
Posted on February 3, 2025
by MARKETECH APAC
In this case study, we explore how Samsung and Mindshare Indonesia sought cookieless solutions via Integral Ad Science’s (IAS) Context Control Targeting product to propel Samsung’s programmatic campaign goals while prioritising budget efficiency.
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Agency Leadership Decoded: Naga DDB Tribal's Farrah Harith-McPherson on fostering a culture of growth and empowerment
Agency Leadership Decoded: Naga DDB Tribal's Farrah Harith-McPherson on fostering a culture of growth and empowerment
Posted on February 3, 2025
by Teddy Cambosa
In her current role, Farrah shares that her leadership philosophy revolves around fostering a culture of collaboration, empowerment, and continuous growth. For her, this philosophy means leading by example—with empathy, authenticity, and a relentless focus on making a positive impact.
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STB Oceania taps Komodo for gamified TikTok mini-series
STB Oceania taps Komodo for gamified TikTok mini-series
Posted on January 31, 2025
by Teddy Cambosa
For Komodo, ‘The Journey’ concept redefines marketing in the travel sector, where social media has disrupted traditional strategies, leading modern travelers to seek increasingly unique and personalised experiences.
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NPCI, Enormous Brands merge print and augmented reality in new Republic Day campaign
Posted on January 31, 2025
by Aliza Carmona
National Payments Corporation of India (NPCI) has teamed up with Enormous Brands for a Republic Day print campaign that turns everyday digital transaction sounds into a symphony of progress.
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Louis Vuitton joins Formula 1, to become title sponsor of Australian GP
Louis Vuitton joins Formula 1, to become title sponsor of Australian GP
Posted on January 31, 2025
by Teddy Cambosa
This news follows the recent partnership between LVMH, the brand’s parent company, and Formula 1 as a global partner for 10 years beginning in 2025.
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Docusign’s recently rolled-out sonic identity reflects industry position as e-signature technology leader
Docusign’s recently rolled-out sonic identity reflects industry position as e-signature technology leader
Posted on January 31, 2025
by Aliza Carmona
Docusign, a software company managing electronic agreements, has rebranded with a new sonic identity, reflecting its position as a leader in electronic signature technology.
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