Category: Marketing
Hong Kong – Sun Life and the Basketball Association of Hong Kong, China (BAHKC) have signed a three-year, HK$10 million partnership to support athletes, promote basketball, and enhance community engagement. As part of the initiative, Sun Life will provide medical and accident insurance for Hong Kong...
As consumer expectations for relevancy continue to rise, businesses are increasingly investing in sophisticated media solutions that enhance engagement, maximise ROI, and drive higher conversion rates in an increasingly competitive landscape.
Singapore – Audi Singapore has appointed seasoned executive Martin Bayer as its new managing director, tasking him with steering the brand through its milestone shift to a fully direct-to-consumer retail model. As the new MD, Bayer will oversee Audi Singapore’s transition to a fully direct-to-consumer...
With distinguished industry experience of more than 25 years in both conventional and Takaful sectors, Azam Yusof brings a wealth of knowledge to Sun Life Malaysia. His expertise includes sales and marketing, bancassurance and bancatakaful, agency channel management, business development, and strategic...
Singapore – The Singapore Institute of Technology (SIT) has launched a new admissions campaign in collaboration with creative agency FiftyFull. Centered on the theme “Prepared for Life,” the campaign features real students at SIT’s new Punggol Campus and highlights the university’s focus on applied learning...
The partnership also enhances MILK’s commitment to providing exceptional value to parents while strengthening its position as an innovative disruptor in the baby care industry. It also expands redemption options and drives greater customer engagement within the AirAsia MOVE ecosystem.
Singapore – Edelman has strengthened its leadership in Southeast Asia with the appointment of Delicia Tan as CEO for Singapore, expanding her current role overseeing Hong Kong and Taiwan, and Vorasit (Gigg) Turongsomboon as the new managing director for Edelman Thailand. Currently serving as CEO for...
Philippines – KitKat Philippines, in collaboration with VML Philippines, has launched a creative new campaign that reimagines its iconic chocolate bar as a practical tool for small business owners, cleverly embracing a unique Filipino tradition of taking short breaks. Called the “KitKat Break Bar,”...
During her two decades with PHD New Zealand, Grafton played a key role in establishing PHD’s reputation for building strong client relationships, fueled by innovation and measurable brand growth.
With mobile-first economies–which is something that is very evident in the region–influencer-driven purchasing trends, and increasing demand for seamless omnichannel experiences, brands must continuously adapt their strategies to remain relevant.
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