Category: Marketing
To add to the excitement, MR D.I.Y. is teaming up with popular local actor Syafiq Kyle, who makes a special cameo in the retailer’s web film as a seller of banana fritters, cakes and milkshakes. The campaign’s five-minute web film takes a heartwarming yet humorous look at the true essence of Hari Raya...
India – Landor has strengthened its Asia-Pacific leadership team with the appointment of Geet Nazir as managing director for India and Joël Céré as managing director for Southeast Asia, reinforcing its commitment to brand transformation and regional growth. Based in Mumbai, Nazir has a strong track record...
Her appointment reinforces Hershey’s commitment to accelerating growth and enhancing its position in the competitive global snacking industry by focusing on strategic brand development and innovative demand generation.
Entertainment company Sanrio is defending its intellectual property (IP) rights in its new campaign across Southeast Asia, a crucial market for the company.
India – PHD India, part of the Omnicom Media Group, has been named the agency on record for Bondbazaar, a financial platform specialising in fixed-income investments. After a multi-agency pitch, PHD India has been tasked with handling Bondbazaar’s media strategy, planning, and buying, with services managed...
The study highlighted that around 90% of Indonesian and Malaysian consumers prioritise brands that follow faith-based values and principles, and around 40% of consumers turn to social media platforms like TikTok and Instagram to discover brands.
India – Truecaller, the global caller ID and call-blocking app, has launched a new campaign celebrating its long-awaited arrival on iPhone, capturing the joy and relief of accurately identified calls. Conceptualised by Talented and produced by Potli Baba Mediahouse, the campaign features Bollywood veterans...
Salesforce, a customer relationship management company, has pledged a five-year, US$1b investment in Singapore, solidifying its commitment to the innovation of a significant growth market for the company.
Designed to apply a culture-led lens to Ogilvy Health’s scientific patient-led work, the expanded consumer health capabilities will ensure health campaigning continues to balance behavioural science, creativity and health experience to drive real impact on business results and Australian lives.
Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking heatwaves, the campaign blends supernatural folklore with humour to promote Lifebuoy’s cooling body wash. Developed by MullenLowe...
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