Category: Marketing
Done in partnership with Sinch, a communications platform as a service company, this webinar also aims to explore strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
India – In a recent offline-first initiative, India-based femcare brand Plush has partnered with quick commerce platform Blinkit to use home deliveries as a medium for raising awareness around period comfort and menstrual stigma. Timed with Menstrual Hygiene Day, the campaign delivers what appears to...
From strategic planning and key creative development to production, everything was executed entirely in-house—culminating in a full-funnel rollout across both digital and physical touchpoints.
Dani brings a wealth of experience across a wide variety of marketing, advertising and digital capabilities.
Australia – electriclime° has signed director Keane Pearce Shaw for exclusive representation across Asia and Australia-New Zealand (ANZ), adding to its roster a filmmaker known for high-energy, visually distinctive storytelling. Shaw brings a kinetic, character-driven approach to filmmaking, often blending...
USA – David Droga will step down as chief executive officer of Accenture Song at the end of the fiscal year, transitioning to a broader strategic role as vice chair of Accenture, the company announced. The move marks a significant chapter in the career of one of the most influential creative leaders...
Backed by an annual £300 million investment and partnerships with leading AI firms, WPP Media enables clients to manage all aspects of their marketing — from owned and earned to shared and paid media — within a single, streamlined system.
The National Library Board (NLB) of Singapore is introducing a unique way to read through ‘Spectacles,’ an augmented reality (AR) glasses.
Hong Kong – Teads has expanded its attention measurement capabilities to Hong Kong and Taiwan through its Teads Ad Manager (TAM) platform, allowing advertisers in both markets to measure audience engagement across premium publisher environments. The feature, powered by Lumen Research, enables advertisers...
In an era where customer expectations constantly evolve, AI is no longer optional—it’s necessary to stay relevant and build lasting relationships.
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