Category: Marketing
China – IPG Mediabrands has elevated two of its senior leaders to key regional roles, appointing Penny Chow as chief operating officer for Greater China and Jay Lee as executive creative director of MBCS Greater China. The dual promotion is part of the company’s efforts to strengthen collaboration across...
Set inside a Nando’s outlet, the video follows one such Nandoca as he pours his heart into the craft, surrounded by marinade, open flames, and the unmistakable energy of a kitchen that takes pride in its work.
The Singapore Repertory Theatre (SRT) has collaborated with TBWA\Singapore to bring the Macbeth experience on Roblox.
India – dentsu X India has been appointed to handle the integrated media mandate for Okaya Power Private Limited, a power solutions company based in India. The mandate was awarded following a multi-agency pitch and will be managed from dentsu X’s Gurugram office. Under the scope of the mandate, dentsu...
Beginning in 2026, PepsiCo’s broader beverage and snack portfolio will be featured across all Formula 1 Grands Prix, with exclusive pouring and supply rights.
Apparel brand UNIQLO Singapore is introducing its first touchpoint concept store, elevating customers’ shopping experiences.
The initiative was launched in conjunction with Gawai Dayak and Pesta Kaamatan, major harvest festivals celebrated in East Malaysia, as a tribute to the cultural richness of the region.
Hong Kong – Café de Coral has launched a new campaign in collaboration with dentsu Hong Kong, reviving a sense of nostalgia through its focus on family togetherness. Titled “Timeless Taste of Hong Kong”, the campaign underscores the brand’s long-standing role as a familiar presence in the...
Indonesia – Microlax has partnered with Dentsu Indonesia to launch BuktuPup, a peer-to-peer toilet rental microsite aimed at helping travellers locate and book private restrooms—addressing the ongoing challenge of accessing clean public toilets in tourist areas. Through the BuktuPup platform, travellers...
Mental health organisation MindNation and marketing agency dentsu Philippines are encouraging Filipinos to ‘Learn to Pause’ in their latest campaign.
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