Category: Marketing
China – Apple China, in collaboration with TBWA\Media Arts Lab Shanghai, has launched a new privacy campaign bringing back comedian Yue Yun Peng for a second consecutive year to illustrate iPhone’s privacy features through everyday situations. The campaign builds on last year’s “Let’s Talk Privacy” series...
These initiatives will showcase Malaysia’s cultural heritage, scenic landscapes, vibrant cities, and renowned cuisine through Agoda’s online channels and social media platforms.
USA – Paramount has reportedly ended its decades-long partnership with WPP Media, formerly known as GroupM, as part of a cost-cutting effort tied to its proposed merger with Skydance Media. The news, first reported by Deadline, came as a surprise to internal staff, as WPP Media had handled Paramount’s...
Communications consultancy Vero has appointed Joana Marie Demore as senior influencer relations specialist.
Singaporeans are planning to embark on more trips in 2025, with a significant portion planning multiple holidays, according to a survey by research company YouGov for fintech company Revolut.
The campaign coincides with the release of a new packaging design and aims to reconnect the brand with its 130-year legacy of comfort, community, and tradition.
Vaseline is raising skincare awareness for gamers in a new campaign with Ogilvy Singapore.
Thailand – Toyota Motor Thailand has partnered with Dentsu Thailand for its 2025 road safety campaign, transforming parts of Bangkok into immersive “Checkpoints of Loss” that highlight the emotional consequences of speeding-related accidents. Carrying the message “The Faster You Go, The Faster You Lose”,...
Samsung Electronics Singapore has tapped Publicis Chemistry Singapore as its new social media agency of record.
Under the new mandate, OMD will oversee brand and performance media planning and buying across key APAC markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong.
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