Category: Marketing
India – Samsung has partnered with Cheil India for its latest campaign, transforming a traditional newspaper ad into a first-of-its-kind mixed reality experience. The campaign leverages the Galaxy S25 Ultra’s on-device AI capabilities—including its camera, Galaxy AI features, and built-in Google Gemini—to...
Market research company Ipsos has launched its new ‘Creative|Spark’ capability, designed specifically for the public sector and non-profit organisations.
As KFC continues to evolve its role in culture and deepen its connection with younger, social-first audiences, We Are Social joins the brand’s agency roster to strengthen its social presence and cultural impact.
India – JBL, the iconic audio brand under HARMAN, has teamed up with HAVAS India to launch its latest brand campaign, spotlighting individuals who break convention and lead with originality. Titled ‘First Doesn’t Follow,’ the campaign pays tribute to those who set trends, resist conformity, and make...
Indonesia – Hakuhodo International Indonesia (HIID) has announced a major leadership restructure as it enters a new chapter focused on unified growth. Earlier this year, the agency appointed Farhana Eldini Devi Attamimi as group CEO and Yuzuru Iguchi as country director, marking the beginning of a broader...
As consumer expectations shift and digital touchpoints multiply, the brands that win will be those that speak the local language – not just in words, but in meaning.
Travel and experience platform Klook has unveiled a travelling ‘Joy Dispenser’ in an offline activation with The Secret Little Agency (TSLA).
India – Dentsu India has elevated Sujeet Behra to president of Carat, expanding his remit to include chief strategy officer of Dentsu Media, as part of a strategic reshuffle aimed at strengthening integrated strategy across its media operations. Behra has been an integral part of Carat for over three...
Developed over five years, the new offering formalises what was previously an internal methodology into a core service. It aims to help businesses test bold ideas, measure real-world impact, and make confident, evidence-based decisions without relying on guesswork.
Cathay Pacific is encouraging travellers across Southeast Asia to explore Hong Kong with the launch of ‘The Most Fun Per KM²’ campaign.
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