Category: Marketing
Almost all of the industry leaders have agreed that Astronomer’s choice and execution of the ‘response video’ was very witty and creative at the same time.
Through a series of multisensory exhibits, attendees explored how Grain has shaped its distinct approach to food, grounded in bold experimentation with ingredients, flavours, and international cuisines.
BMF has bolstered its executive ranks with the return of Aisling Colley and the promotion of Richard Woods, who will now share the role of managing director.
For Jia Du, meeting those changes at Chowking meant more than updating menus or launching flashy campaigns.
Dentsu Creative Vietnam is bringing Superman into the soft drink scene for its latest campaign for Mirinda.
In choosing Stratworks, IKEA Philippines sought a partner who understands not just communications, but the Filipino way of life.
Communications and marketing agency Mahlab has introduced its ‘CampaignScaler,’ a proprietary AI-assisted tool to help its clients turn large-scale data into high-quality content.
Despite advances in adtech, this form of abuse remains alarmingly prevalent, posing a serious threat to the efficiency and credibility of digital campaigns.
Reflecting its commitment to communications, APRW has forged partnerships with Our Tampines Hub (OTH), SOZO, and the Singapore Chamber of Commerce Indonesia (SingCham).
Compensatory wellness behaviour is becoming the trend in Taiwan, according to a report by Omnicom Media Group (OMG) Taiwan.
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