Category: Marketing
Dinichert will focus on driving growth and enhancing commercial excellence while maintaining a strong focus on client success.
It is not a rare occurrence that the Indonesian food and beverages sector is growing rapidly, with +7.5% year-over-year growth. Relatively, the industry has also grown to rely more on digital search for recipes, food trends, and even operational hacks. Hence, this became a double-edged sword: as the...
The 12-week campaign sits within Maybank’s ‘Served Your Way’ brand platform and will see buses operating across the island, including the heartlands, key commercial districts and the Causeway.
Singapore – CHAGEE Singapore has opened ‘CHAGEE Pagoda House’, its first-ever tea-and-retail concept store, blending modern design with the spirit of Chinatown’s traditional teahouses. Located along Pagoda Street in the heart of historic Chinatown, the new concept store reinterprets the essence of old...
In the dynamic world of creative networks, balancing innovation with operational excellence is both an art and a science. Few leaders understand this better than Anne Mutia Ridwan, chief operating officer of Future Creative Network (FCN), who has been instrumental in shaping how the group harmonises...
Singapore — Digital travel platform Agoda has announced a new partnership with ONYX Hospitality Group as part of its ongoing expansion of the flagship store initiative, which aims to provide hotel groups with enhanced brand visibility and global marketing opportunities. The partnership was announced...
The redesign includes a new logo, colour palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
Publicis Groupe to acquire HEPMIL Media Group, boosting its influencer marketing capabilities in SEA
Singapore – Publicis Groupe has entered into a definitive agreement to acquire HEPMIL Media Group, an influencer agency in Southeast Asia that partners with more than 450 brands and 3,000 creators across the region. Founded in 2015 in Singapore, HEPMIL traces its roots to its media platforms SGAG (established...
Singapore — METT Singapore has officially opened its doors at Fort Canning Park, introducing a new addition to the city’s hospitality scene. To mark its launch, the hotel released a short film titled ‘Simply Magnetic’, featuring a sunbed and pool umbrella as its central characters in a light-hearted...
Hong Kong – Triumph has teamed up with VML Hong Kong to launch a new APAC-wide campaign that empowers women to embrace authenticity and inner confidence. Titled “Just Like You”, the regional campaign challenges societal pressures for external validation, encouraging women to reject the need for outward...
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