Category: Marketing
Since the partnership began in 2013, AIA and Tottenham Hotspur have collaborated on various initiatives to encourage health and wellbeing, particularly across Asia. Over 175,000 young people have taken part in AIA football clinics led by Spurs coaches.
Tokyo, Japan – Sony Interactive Entertainment is turning up the volume this holiday season with “It Happens on PlayStation 5,” a bold global brand campaign celebrating the extraordinary, unexpected, and unforgettable moments that happen only on PS5. The campaign is launching across more than 20 markets...
Sydney, Australia – BIG W has unwrapped a refreshingly real take on Christmas this year, launching a campaign that ditches the tinsel and the big man in red to celebrate the true heroes of the season—mums. Created by 72andSunny Sydney, the campaign shines a light on the emotional and often invisible...
Singapore — Lazada has announced an investment of over S$32.5 million, or US$25m, to support this year’s 11.11 Global Brands Festival, as part of its brand-led growth strategy and wider efforts to back merchants and creators across Southeast Asia amid shifting online spending habits. Running from November...
Sydney, Australia – QIC Shopping Centres, together with Jane Doe Creation, joined forces to launch ‘Take Joy to the Limit This Christmas’, a new festive campaign celebrating the Australians who make the season shine. Building on last year’s Joy Bringers platform, the campaign spotlights the ultimate...
The campaign was done alongside Accenture Song and The Clan, who worked within a short period of time to execute said campaign.
For Shermaine Wong, co-founder and CEO of Cult Creative, leadership has never been about lofty ideals—it is about building creative systems that work. In MARKETECH APAC’s Agency Leadership Decoded series, Wong opens up about leading one of Southeast Asia’s most exciting creative-tech ventures, where...
Singapore – AIA Singapore is turning the spotlight on everyday athletes with the launch of “Road to HYROX,” an uplifting new video series that captures the sweat, spirit, and stories behind one of the world’s fastest-growing fitness movements. The multi-episode series brings to life AIA Singapore’s purpose...
Indonesia – Agoda has partnered with hospitality group Archipelago International to expand accommodation options for travellers and strengthen both brands’ footprint across Southeast Asia. Under the partnership, 193 of Archipelago International’s properties—including urban business hotels, leisure resorts,...
According to PUMA, the new setup is designed to align product creation and storytelling processes, enabling the brand to deliver “authentic and impactful stories” that better connect with consumers.
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