Category: Marketing
According to the agency, the decision to launch under the Golin Ketchum name was made to reflect the histories and reputations of both organisations.
![[Media] Aleph x FIFA World Cup 2026 PH](https://marketech-apac.com/wp-content/uploads/2026/06/Media-Aleph-x-FIFA-World-Cup-2026-PH.jpg)
Manila, Philippines – As the FIFA World Cup 2026 prepares to kick off on June 12, global digital advertising company Aleph has unveiled a multichannel distribution model designed to bring the tournament closer to football fans across the Philippines. As the official media rights distributor of the FIFA...
Kuala Lumpur, Malaysia — Red Bull Malaysia has launched ‘Red Bull Next Generation,’ a new regional athlete development platform under TCP Group, aimed at supporting and elevating the next generation of sporting talent across Southeast Asia. Launching first in Malaysia and Indonesia, the major youth-focused...
![[Rebrand] DDB Group Philippines Rebrands as GGC Group Asia](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-Philippines-Rebrands-as-GGC-Group-Asia.jpg)
Manila, Philippines – Formerly known as DDB Group Philippines, the advertising and marketing communications group has rebranded as GGC Group Asia, marking its transition into an independent regional network following the global retirement of the DDB brand. The move comes after Omnicom Group announced...
Philippines – Jollibee Foods Corporation (JFC) said its evaluation of options for the international business listing remains ongoing, as it responded to reports suggesting a possible change in IPO destination from the United States to Hong Kong. In a correspondence to The Philippine Stock Exchange, Inc....
Hong Kong – AS Watson Group and L’Oréal Paris have announced the rollout of their first exclusive co-created beauty product, marking a new step in retailer–brand collaboration. Developed, produced and launched exclusively for AS Watson Group, the L’Oréal Paris Infallible Setting Mist Cherry Edition is...
Philippines — Globe Prepaid has rolled out its latest youth-focused marketing campaign, “EverydAI Stories,” designed to advocate for the purposeful and responsible use of artificial intelligence (AI) in everyday life. Designed to promote AI awareness and responsible usage, the campaign features...
‘Retail & E-Commerce Innovation Summit’ launches 2nd edition in PH, announces initial speaker lineup
The event, happening on 10 September 2026 at Shangri-La The Fort, Manila, offers a sophisticated mix of high-level strategy and practical insights—from dynamic panels to high-impact keynotes.
China – Omnicom Media (OM) has appointed Agelica Hao as Chief Growth Officer for China, a newly created role focused on driving business growth and advancing the company’s AI-powered, integrated marketing capabilities. Based in Shanghai and reporting to China CEO Joey Zhao, Hao will oversee teams across...
Kuala Lumpur, Malaysia — Pos Malaysia Berhad is strengthening its support for businesses looking to expand beyond local markets with the consolidation of its domestic and international courier services under its flagship courier brand ‘Pos Laju.’ Under the new structure, all courier services will operate...
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)