Category: Marketing
Singapore — Globe Telecom and Singapore-headquartered technology services firm NCS have completed their joint venture, strengthening their combined digital, cloud, data and AI capabilities while accelerating expansion across Asia Pacific. The deal, first announced on March 26, 2025, sees Globe retaining...
Bengaluru, India — Premium cookware and kitchenware brand Stahl Kitchens has appointed HiveMinds, a unit of the Madison Group, as its integrated digital marketing partner. The mandate includes oversight of Stahl Kitchens’ digital marketing efforts, with a focus on strengthening the brand’s online presence,...
The marketing industry is no stranger to change. From the rise of digital and social platforms to the accelerating impact of AI, automation, and data, marketers today are navigating a landscape defined by constant disruption. Yet amid conversations dominated by technology, tools, and performance metrics,...
The initiative highlights Malaysia Airlines’ international and regional network, including long-haul destinations such as London, Seoul, and Shanghai, as well as regional routes to cities including Cebu, Siem Reap, and Krabi via sister airline Firefly operating from KLIA Terminal 1.
Stuttgart, Germany — Porsche has brought the holiday spirit to life with ‘Porsche Holiday,’ a 30-second handcrafted animated film that celebrates its global community through a vibrant, meticulously designed visual journey. The film traces a Porsche journey across contrasting environments, moving from...
Hong Kong – Hong Kong Airlines has teamed up with China Oriental Performing Arts Group and Elite Fun Entertainment Limited to mark the return of the acclaimed dance drama “Poetic Dance: The Journey of a Legendary Landscape Painting” to Hong Kong with a specially themed flight. The dance drama...
Singapore — Nihonchokuhan Inc. has activated a limited SNOW MIKU POP-UP at BOOKOFF’s anime specialty store in Courts Nojima The Heeren, Singapore, turning retail into a participatory fan experience. Running from November 15, 2025 to January 4, 2026, the activation marks the first Asian test of...
United States — Disney has welcomed the new year with a new brand campaign celebrating the memories fans create with Disney across a lifetime. The short film, Through Time, centres on Paige and her family as they revisit home videos and reflect on the moments that have shaped their lives, from...
The partnership has been positioned as a platform for testing and refining large-scale brand collaborations that combine audience targeting, rapid execution, and cultural relevance.
Indonesia – Bank Rakyat Indonesia (BRI) has entered a partnership with FC Barcelona to become the club’s official commercial banking partner in Indonesia through December 31, 2027. Under the two-season agreement, BRI will roll out a co-branded debit card and related branding assets, including the use...
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