Category: Marketing
![[Activation] Lenovo SG x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Lenovo-SG-x-FIFA.jpg)
Singapore – Lenovo Singapore has unveiled a slate of football-themed initiatives ahead of the FIFA World Cup 2026, appointing local football legend Fandi Ahmad as its official brand ambassador while launching immersive fan experiences and an AI-powered coaching pilot. As the Official Technology Partner...
Singapore — TEAM LEWIS has appointed Fairil Yeo as Executive Vice President for AI and growth, a newly created global role designed to accelerate the marketing agency’s growth strategy through artificial intelligence, innovation and modern marketing capabilities. Based in Singapore, Fairil will play...
Mumbai, India — Nestasia is encouraging consumers to rethink their daily hydration habits through its new Sipper campaign “Fashion for Hydration,” positioning drinking water as an act of self-expression rather than a routine necessity. Built around the idea of “bottles so good, you drink more than you...
Singapore – Creator marketing platform Fabulate has appointed former Meta, Disney and Yahoo executive Jon Kee as Commercial Director for Southeast Asia, Japan and South Korea, a newly created role aimed at supporting the company’s continued expansion across APAC. Based in Singapore, Kee will oversee...
Paris, France — Stella Artois is bringing tennis fans closer to the spirit of the Roland-Garros tournament with the launch of its immersive Clay Bar experience, an exclusive activation that transforms a private Paris rooftop into a tribute to the tennis tournament’s iconic red clay courts. Running throughout...
![[Campaign] Happy Kicks, Happy Kids](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Happy-Kicks-Happy-Kids-1.jpg)
Manila, Philippines – Asia Group Advisors (AGA), an Access Partnership company, has appointed Ricky Carandang as its Country Representative for the Philippines, strengthening the firm’s public affairs and strategic advisory capabilities in the market. Carandang brings decades of experience across...
![[Campaign] Happy Kicks, Happy Kids](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Happy-Kicks-Happy-Kids.jpg)
Singapore – As FIFA World Cup 2026 fever begins to gather pace across Asia, more than 100 children and parents traded their Saturday routines for football boots and family time at the Lion City Sailors Training Centre in Singapore. The gathering, titled “Happy Kicks, Happy Kids”, brought...
Singapore — Blackmores is encouraging younger consumers to put their fitness habits to the test with the launch of ‘Pawlympics,’ a new integrated campaign that challenges participants to answer a simple question: “can you outwalk a pet?” Created in partnership with McCann Singapore, the campaign uses...
Brazil – Apple has unveiled ‘Dança’, a new 30-second film starring global Brazilian soccer icon Vini Jr., showcasing the company’s AirPods Pro 3 noise cancellation technology through a soundless dance concept that highlights the contrast between noisy environments and immersive listening. In the film,...
New Delhi, India — Cheil India has launched a new campaign for Samsung’s Galaxy A Series, putting consumer trust at the heart of the brand story through a nationwide celebration of the everyday moments that have shaped Samsung’s relationship with people across India. Titled ‘Trusted by India,’ the campaign...
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)