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Category: Global

Adaptis-Outsourcing-Tech-Dev-Teams-Thought-Leadership
Weighing the ‘yays’ and ‘nays’ of outsourcing tech dev talents
Posted on April 19, 2021
by MARKETECH APAC
To outsource new tech development teams isn't fairly new: many companies have relied on it from the past. The question is: is it worth the resources?
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Twitter-#FanTweets-BLACKPINK-ROSE-K-Pop
Twitter’s fan engagement feature ventures to K-pop, kicking off with BLACKPINK’s ROSÉ
Posted on April 15, 2021
by Teddy Cambosa
ROSE of BLACKPINK is the first K-pop figure to debut on the expansion of the #FanTweets of Twitter in the culture of K-pop.
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SPi Global rebrands as Straive
Global content tech firm SPi Global is now Straive
Posted on April 15, 2021
by Kathleen Murata
SPi Global, the global content technology enterprise headquartered in Singapore, has rebranded to 'Straive'.
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Qualtrics-Experience-Management-OS-CX-Tools
Qualtrics launches XM-oriented OS, whole slew of CX tools
Posted on April 14, 2021
by Teddy Cambosa
One of the tool launches by Qualtrics is an operating system catered for the XM aspect of their business clients.
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InMobi-Global-SVP-Head-Of-Marketing-Krista-Thomas
InMobi appoints Krista Thomas as SVP, head of marketing for marketing cloud division
Posted on April 12, 2021
by Teddy Cambosa
The new appointment by InMobi will help utilize the company's marketing cloud service to a global scale.
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DoubleVerify-Doug-Campbell-Chief-Strategy-Officer
DoubleVerify names Doug Campbell as new chief strategy officer
Posted on April 9, 2021
by Teddy Cambosa
Campbell takes helm as the new Chief Strategy Officer for DoubleVerify, where he will be responsible for creating corporate strategies.
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Zendesk-Global-CMO-Executives-Appointments
Zendesk unveils new CMO, executives on global board
Posted on April 8, 2021
by Teddy Cambosa
The new Zendesk appointments comes after the company is transitioning into a billion-dollar company this year.
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linkedin iprospect
LinkedIn selects iProspect US as global paid media partner
Posted on April 7, 2021
by Kathleen Murata
Social networking site LinkedIn has recently appointed media agency iProspect US, to be its global paid media partner.
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TikTok-Mediabrands-MAGNA-Partnership
TikTok, IPG Mediabrands’ new partnership to help brands connect with culture
Posted on April 7, 2021
by Teddy Cambosa
The partnership entails Mediabrands and TikTok in creating an authentic brand presence online through TikTok's online creators.
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Qualtrics-Customer-Experience-Solutions
Qualtrics launches new CX solutions catered to customer loyalty
Posted on April 6, 2021
by Teddy Cambosa
The new customer experience solutions by Qualtrics puts focus on retaining active customers and being loyal to them in the mid of a pandemic.
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