Category: Global
The latest appointment will see Peter Barry leading PubMatic's efforts with publishers in monetizing their inventory.
The new solution will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities.
Optimizely's acquisition of Welcome means empowering marketing teams of brands across the globe to drive real business value through better customer experiences.
Through his new role at dentsu International, Alex Hesz will help shape and define the strategy, priorities, and long-term direction of the company.
The customer advisory board will have representation from MoEngage's top enterprise customers cutting across various industries such as banking and telecom.
Chris Stephenson was previously the head of strategy and planning for APAC at PHD, and is based in Singapore.
Jaywing started working with Singapore-Instarem in 2015 for paid media.
All of the new brand identity of Lion & Lion is based off their new brand tagline 'Made to Impact'.
The extended partnership will help advertisers shorten their overall speed-to-market for placements by 48 to 72 hours.
Dentsu's appointment by Manulife marks the first time the insurance company has consolidated its account to one global mandate.
