Category: Global
The partnership will have WPP looking to use Spotify to develop integrations that provide Spotify’s first-party occasions insights to help clients understand aggregated listening patterns in order to inform more creative and effective digital audio advertising strategies.
According to the data, Bumble was the second most downloaded dating app worldwide in the last 12 months ending June 2023, ranking behind Tinder and Hinge, but steaming ahead of counterparts like Happn and Bumble Inc.’s Badoo.
As consumer shopping preferences and behaviours evolve, Shiseido Americas will be using the assistance of Amperity in bringing a comprehensive solution to managing multiple data sources across its various brands to advance their marketing goals.
Working closely with The Notorious B.I.G. estate and family members, Pepsi MAX has planned a distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today.
The alliance, marked by a Multilateral Memorandum of Understanding (MoU) signing ceremony in Seoul, signifies a strategic commitment to collaborate and innovate in AI technology.
.Freshchat's advanced automation features streamline manual processes. At the same time, Freshdesk's intuitive dashboard empowers team supervisors to monitor performance effectively.
This collaboration enables enhanced media measurement and maximizes advertiser performance on YouTube Shorts, Mastheads, and in-feed video formats.
With the launch of the total media quality for the YouTube product suite, IAS now offers viewability and invalid traffic measurement for YouTube shorts' rapidly expanding inventory, ensuring advertisers that real users are viewing their ads.
Global independent programmatic DOOH adtech Hivestack, has introduced a solution called the ‘Verified Impression Multiplier’ for digital out-of-home (DOOH) advertising in specific regions across the Asia-Pacific (APAC) region.
This collaboration, unveiled at the AWS Summit in New York, marks a significant step in the evolution of Twilio's Customer AI roadmap, which seeks to provide personalized and real-time experiences for leading brands.
