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Category: Featured

HESTA Super Fund hands media mandate to PHD Australia
HESTA Super Fund hands media mandate to PHD Australia
Posted on April 17, 2023
by Teddy Cambosa
PHD Australia's HESTA remit will include media strategy, planning, investment, and optimisation across all channels.
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Watsons China to open over 300 new stores to bolster ‘O+O’ platform strategy
Watsons China to open over 300 new stores to bolster ‘O+O’ platform strategy
Posted on April 14, 2023
by MARKETECH APAC
Through the pandemic, Watsons has been striving for innovation in its store designs by renovating nearly 440 stores in over 300 cities in Mainland China.
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Jenny Cheah appointed as Sephora’s managing director for SEA, Oceania, South Korea
Jenny Cheah appointed as Sephora’s managing director for SEA, Oceania, South Korea
Posted on April 14, 2023
by Teddy Cambosa
In her new role, she will be reporting directly to Alia Gogi, president of Sephora Asia.
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Lacoste unveils new collection resembling fan-favourite Netflix shows
Lacoste unveils new collection resembling fan-favourite Netflix shows
Posted on April 14, 2023
by Teddy Cambosa
The collaboration features a clothing collection with the Lacoste crocodile dawning the costumes from fan-favourite Netflix shows.
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HypeAuditor Featured Image
New study reveals minority of Aussie influencers are not proactive in making partnerships with brands
Posted on April 14, 2023
by Teddy Cambosa
For this study, HypeAuditor surveyed over 500 content creators on Instagram and TikTok with over 1,000 followers.
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APAC cloud communications provider Toku acquires SEA operations of CX consulting firm Activeo
APAC cloud communications provider Toku acquires SEA operations of CX consulting firm Activeo
Posted on April 14, 2023
by MARKETECH APAC
For the past 12 months, Activeo Singapore has been working with Toku as an independent partner to deliver successful CX transformation projects to many customers in Singapore.
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Here’s what Singaporean travellers think of the ‘Hello Hong Kong’ travel campaign
Here’s what Singaporean travellers think of the ‘Hello Hong Kong’ travel campaign
Posted on April 14, 2023
by Teddy Cambosa
According to the data of YouGov, consideration of Hong Kong as a travel destination rose by 2.4 percentage points ten days after the campaign’s announcement – from 12.6% on February 2 to 10.2% by February 10 – before declining until late February.
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BillEase partners with ChatGenie to provide BNPL solution for MSMEs
BillEase partners with ChatGenie to provide BNPL solution for MSMEs
Posted on April 14, 2023
by Teddy Cambosa
BillEase and ChatGenie's partnership is expected to bring a new level of convenience to both consumers and merchants.
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Mango Aotearoa announces four new hires across PR team
Mango Aotearoa announces four new hires across PR team
Posted on April 14, 2023
by Teddy Cambosa
The new hires are Jo Martin as public relations account director, and account managers Braxton Dinnan, Ellen Pye and Clea Kanning.
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Heineken x Le Pub ad featured img
What does ghosting your friends actually look like? Heineken’s latest ‘spooky’ ad shows us what
Posted on April 14, 2023
by Teddy Cambosa
‘The Ghosted Bar’ partially attributed to findings by a YouGov which revealed that almost half of employees in Singapore and Malaysia are guilty of ‘ghosting’ their friends.
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