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Category: Featured

FWD Thailand
FWD TH takes break from usual creatives with a ‘musicumentary’ on ‘celebrating life’
Posted on June 4, 2021
by MARKETECH APAC
Instead of showcasing the final campaign song, FWD in Thailand showed how a composer developed the lyrics aimed at the message of the 'meaning of life'.
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Criteor-Global-Brand-Revamp-Adtech
Adtech Criteo’s latest brand revamp a nod to the ‘future’ of the open internet
Posted on June 4, 2021
by Teddy Cambosa
The latest brand revamp by Criteo speaks to the company's support of a fair and open Internet for both users and advertisers.
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Qualtrics-APJ-Senior-Hires-Expanded-Operation
Qualtrics keys in new senior hires; eyes more appointments for APJ presence
Posted on June 4, 2021
by Teddy Cambosa
Qualtrics hopes that they will meet all of the 1,200 new hires by 2024 following its strong expansion in the Asia Pacific region.
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Dentsu Webchutney - The Ad Fellows Returnship
Dentsu Webchutney’s new program to help creative moms make their comeback to the ad industry
Posted on June 3, 2021
by MARKETECH APAC
To become a mom often means to take a seat back on one's career and the new program aims to regain the confidence of creative moms.
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BBDO-Singapore-Audi-Account-Win-Agency-of-Record
BBDO Singapore clinches Audi SG’s account for 3-year remit
Posted on June 3, 2021
by Teddy Cambosa
The account win lasted for two rounds, which ended up Audi choosing BBDO Singapore due to their localized proposal, while still maintaining global awareness.
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anymind group anytag new features
AnyMind Group extends AnyTag beyond ad, pr agencies, unveils new features
Posted on June 3, 2021
by Kathleen Murata
Besides launching AnyTag's new features, martech company AnyMind Group opens up its influencer marketing platform to other agency types.
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R3 Indonesia
R3 appoints advertising veteran Anne Ridwan as country director for Indonesia
Posted on June 3, 2021
by MARKETECH APAC
Ridwan has previously been the CEO of leading agencies Ogilvy, Leo Burnett, and Publicis Groupe in Indonesia.
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delhi intl airport x 22feet tribal ww
Delhi International Airport says postpone your travel plans amid COVID-19 in new campaign
Posted on June 3, 2021
by Kathleen Murata
Delhi International Airport launches new social media campaign series that promotes travel postponement amid the Coronavirus crisis.
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accenture interactive x entropia 1
Accenture Interactive acquires Entropia to expand experience-led transformation services in SEA
Posted on June 3, 2021
by Kathleen Murata
The acquisition will see marketing agency Entropia complementing the capabilities of Accenture's digital arm.
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SQREEM-Gamma-SSP-Acquisition-Programmatic-Advertising
SG-based SQREEM acquires programmatic ad platform Gamma SSP for SEA expansion
Posted on June 3, 2021
by Teddy Cambosa
The acquisition between SQREEM and Gamma SSP entails unlocking a large clientele base of clients looking forward to expand their programmatic campaigns in SEA.
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