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Category: Featured

repindia purnima bali
RepIndia bolsters creative team with new creative director
Posted on June 25, 2021
by Kathleen Murata
Purnima Bali will be joining local-based digital marketing agency RepIndia as the new creative director.
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zalora big fashion sale
ZALORA unveils inaugural content-commerce tie-up with Mediacorp for Big Fashion Sale
Posted on June 24, 2021
by Kathleen Murata
ZALORA and Mediacorp have teamed up to create engaging contents and games catered to Big Fashion Sale shoppers.
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Allianz-PNB-Life-GIGIL-Philippines-Campaign
Allianz PNB’s campaign pokes on sustainability issue, urges one to ‘look under’ the filter
Posted on June 24, 2021
by Teddy Cambosa
Created by GIGIL, this latest campaign by Allianz PNB falls under the insurance company's sustainability program to its clients and society.
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wattpad x webtoon
Wattpad, WEBTOON merges studio divisions to form new entertainment powerhouse
Posted on June 24, 2021
by Kathleen Murata
Naver has merged Wattpad and WEBTOON's studio divisions to create the world's first truly modern entertainment studio.
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The-Veil-of-Care-BBDO-Pakistan-Ali-Xeeshan
This newly-designed veil represents Pakistan’s battle against breast cancer
Posted on June 24, 2021
by Teddy Cambosa
Developed alongside BBDO Pakistan, the 'Veil of Care' is designed by Ali Xeeshan in a bid to raise awareness of breast cancer in the country.
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AdSpark-Podcast-Network-Asia-Partnership-Philippines
AdSpark, Podcast Network Asia to fuel PH podcast industry with latest partnership
Posted on June 24, 2021
by Teddy Cambosa
The partnership between AdSpark and Podcast network Asia takes advantage of the rising podcast listenership in the Philippines, a new channel for advertising.
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#KepciKitchen
KEPCI KITCHEN: How KFC turned every Malaysian kitchen into a KFC kitchen
Posted on June 24, 2021
by MARKETECH APAC
At some point in the lockdown, Malaysians grew tired of relying on deliveries. Find out how Reprise turned this around to retain KFC's appeal amid the rising trend in home cooking.
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LivePerson-APAC-SVP-Ian-Kinsella
Conversational AI company LivePerson hires former Adobe exec as SVP for APAC
Posted on June 24, 2021
by Teddy Cambosa
Former Adobe exec Ian Kinsella is appointed as the new SVP for LivePerson in APAC.
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Nando's Fishermen Integrated
Nando’s SG says ‘Thank You PERi-PERi Much’ in new campaign as dining-in services reopen
Posted on June 24, 2021
by Kathleen Murata
Nando's and Fishermen Integrated have rolled out a new campaign to celebrate the reopening of dining-in services in Singapore.
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'Story telling' vs 'Story selling' : What data can (not) do for your end consumer
'Story telling' vs 'Story selling': What data can (not) do for your end consumer
Posted on June 23, 2021
by MARKETECH APAC
The common consumer isn't hostile towards rich data, in fact, they desire it – as long as brands mold them into warm, human stories.
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