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Category: Featured

dentsu international’s CXM firm Merkle launches in Taiwan
dentsu international’s CXM firm Merkle launches in Taiwan
Posted on December 2, 2021
by MARKETECH APAC
Following the launch in Indonesia, dentsu international's CXM firm Merkle launches in another APAC market, Taiwan.
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Prudential-Singapore-Ready-Reset-Go-Cards
Prudential SG releases limited-edition ‘power cards’ to encourage overall well-being
Posted on December 2, 2021
by Teddy Cambosa
The new power cards from Prudential Singapore helps customers to be reminded of their overall well-being in the mid of the pandemic.
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Yellophant x CarBoli
Yellophant Digital bags car selling platform CarBoli's digital marketing mandate
Posted on December 2, 2021
by Kathleen Murata
Yellophant Digital will be managing CarBoli’s social media creatives, digital campaigns, media, and innovations.
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unruly
Unruly launches new content-level targeting solution
Posted on December 2, 2021
by Kathleen Murata
The new solution will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities.
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Colenso-BBDO-Simon-Vicars-Maria-Devereux
Colenso BBDO announces new appointments in creative leadership
Posted on December 2, 2021
by Teddy Cambosa
The new creative leadership from COlenso BBDO have extensive experience working for the agency and sought international experience before returning.
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WE Red Bridge Nicky Wang 1
WE Red Bridge China elevates Nicky Wang to CEO
Posted on December 2, 2021
by Kathleen Murata
The elevation of Nicky Wang coincides with current CEO Penny Burgess' appointment as the new executive chairman.
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Carbon takes on Standard Chartered’s brand colors in new ad for net zero commitment
Carbon takes on Standard Chartered’s brand colors in new ad for net zero commitment
Posted on December 2, 2021
by MARKETECH APAC
In the aim to move beyond mainstream sustainability comms, the bank's new ad centers stunning imagery of carbon to reiterate its commitment to net zero.
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Brighte_Still_Sun_Campaign
Fintech Brighte brings ‘the sun’ home in first consumer campaign
Posted on December 2, 2021
by Kathleen Murata
The campaign by Brighte, alongside Paper Moose, explores the energy, excitement, and benefits of getting solar for your home.
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Optimizely-Welcome-Acquisition
DXP provider Optimizely acquires marketing platform Welcome
Posted on December 2, 2021
by Teddy Cambosa
Optimizely's acquisition of Welcome means empowering marketing teams of brands across the globe to drive real business value through better customer experiences.
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Alex-Hesz-Global-Chief-Strategy-Officer-Dentsu
Alex Hesz named dentsu International’s new global chief strategy officer
Posted on December 1, 2021
by Teddy Cambosa
Through his new role at dentsu International, Alex Hesz will help shape and define the strategy, priorities, and long-term direction of the company.
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