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Category: Featured

Ogilvy and Muji
National Library Board, MUJI team up to engage online community in sharing love for reading
Posted on January 24, 2022
by Teddy Cambosa
The National Library Board and Japanese lifestyle brand MUJI have entered into a collaboration to promote the love for reading through exploration of the Japanese culture.
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First-Party Data
To drive optimal CX, businesses must leverage data strategies, first-party data
Posted on January 24, 2022
by Teddy Cambosa
According to data from Epsilon, over 60% of surveyed brands suffer from incomplete customer profiles relating to gaps in first-party data held on customers.
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IPG-and-BMW
IPG’s Team Dynamic tapped to handle BMW’s production, operations in APAC
Posted on January 24, 2022
by Kathleen Murata
The new partnership will see IPG's Team Dynamic overseeing the content production for both BMW and MINI’s media requirements.
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Marketing trends Team Lewis
Creativity, innovation key points to consider to attract consumers: report
Posted on January 21, 2022
by Teddy Cambosa
With many brands going more digital, the report highlights innovation and creativity as key points to consider to attract consumers.
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Digital-Banking (1)
SG financial regulators want banks to scrap clickable links in customer emails, SMS
Posted on January 21, 2022
by Teddy Cambosa
The MAS and ABS have advised banks in Singapore to tighten security in their digital banking systems.
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Just-Global-Singapore-New-Appointments
B2B marketing agency Just Global expands SG leadership team
Posted on January 21, 2022
by Kathleen Murata
The additions to its Singapore leadership team include a senior account director, a digital marketing director, and a senior copywriter.
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California-based holding firm Vemanti to build neobanking solution for Vietnam SMEs
California-based holding firm Vemanti to build neobanking solution for Vietnam SMEs
Posted on January 21, 2022
by MARKETECH APAC
It has recently signed a Letter of Intent with Vietnam's PVcomBank to build the digital bank platform for SMEs.
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Yogesh-Sehgal-Index-Exchange
Index Exchange to expand in SG, appoints Yogesh Sehgal as APAC platform partnerships director
Posted on January 21, 2022
by Teddy Cambosa
Yogesh Sehgal will be Index Exchange's first employee in Singapore, and he comes from Magnite.
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Exploretale-Technologies-Standpoint-PH
PH software firm Exploretale Technologies launches new app to promote respectful political discussions
Posted on January 21, 2022
by Kathleen Murata
The new social media app lets users exchange insights to help voters choose the best candidate to run the Philippines.
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LEAD-TBWAIndia-Campaign
Edtech LEAD’s latest campaign uses fun, educational ads to boost admission
Posted on January 21, 2022
by Teddy Cambosa
The campaign, created by TBWA\India, is edtech LEAD's way to boost their own admissions.
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