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Category: Featured

upGrad-Abroad-new-campaign
Indian actor Amitabh Bachchan ‘loses his cool’ in edtech upGrad’s new ad film
Posted on April 5, 2022
by Kathleen Murata
Developed with The Womb, the new ad film by upGrad features Indian actor Amitabh Bachchan, wreaking havoc at the upGrad headquarters.
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SKODA AUTO India SLAVIA model
India’s ŠKODA AUTO taps into nostalgia for the ‘car in your heart’ with latest campaign
Posted on April 5, 2022
by Teddy Cambosa
ŠKODA AUTO in India has unveiled its latest heart touching campaign to highlight its latest model -the ŠKODA SLAVIA.
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Lenovo appoints dentsu international as paid media partner in APAC
Lenovo appoints dentsu international as paid media partner in APAC
Posted on April 5, 2022
by Teddy Cambosa
dentsu and Merkle B2B will manage the strategy, planning and buying for Lenovo with a focus on data convergence.
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First Shoshin and Bixie
PH politician’s tech investment firm FSSI, Bixie partner to promote financial empowerment amongst women
Posted on April 5, 2022
by Kathleen Murata
Under the partnership, Bixie will be leveraging FSSI’s APIs and other integrations such as blockchain and banking partners.
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Grey Singapore launches new brand identity for Spark Connections
Grey Singapore launches new brand identity for Spark Connections
Posted on April 5, 2022
by Teddy Cambosa
With its new brand strategy, Spark Connection promises to never stop looking for new ways to inspire consumers to take risks and explore new opportunities. The new look and tagline are supported by an integrated campaign that includes influencer marketing.
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ACKO uses humorous cues to promote car insurance offering in latest ad
ACKO uses humorous cues to promote car insurance offering in latest ad
Posted on April 5, 2022
by Teddy Cambosa
The new campaign by ACKO aims to encourage users to check out their car insurance offering amidst the upcoming IPL season.
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Red Havas introduces corporate affairs practice, appoints Matt Thomas to leadership
Red Havas introduces corporate affairs practice, appoints Matt Thomas to leadership
Posted on April 5, 2022
by Teddy Cambosa
Red Havas has launched its dedicated corporate affairs practice and has appointed Matt Thomas to a leadership position.
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Virtue Strategy Director Zoe Chen
Virtue names Zoe Chen as new strategy director for APAC
Posted on April 5, 2022
by Kathleen Murata
Zoe Chen will be drawing on the rich cultural insights of the Vice Media Group to work with its clients across the region.
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Revolut appoints Charles Debonneuil as GM for APAC
Revolut appoints Charles Debonneuil as GM for APAC
Posted on April 4, 2022
by Teddy Cambosa
Debonneuil will be responsible for establishing Revolut's local growth teams and formulating its APAC expansion strategy.
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Siam Piwat partners with Kantana Group to boost O2O customer experience
Siam Piwat partners with Kantana Group to boost O2O customer experience
Posted on April 4, 2022
by MARKETECH APAC
Siam Discovery has announced a strategic partnership with Thailand’s leading entertainment company Kantana Group, to create an even better O2O experience for each of their target consumers. 
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