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Category: Featured

Hitachi-and-BBH-India
India-based air conditioning brand Hitachi names BBH India as new creative, advertising agency partner
Posted on October 20, 2022
by Kathleen Murata
Hitachi aims to create high-decibel brand awareness and strengthen its brand leadership amongst the ‘New Informed World’ consumer.
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Starbucks celebrates 10 years of Indian operations with Starbucks Reserve store opening
Starbucks celebrates 10 years of Indian operations with Starbucks Reserve store opening
Posted on October 20, 2022
by Teddy Cambosa
At the Starbucks Reserve bar, customers can enjoy a lineup of Starbucks Reserve small-lot single origin coffees, some of the most exquisite and rarest coffees in the world.
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Shih-Yen Lee is BBDO Taiwan’s new chief creative officer
Shih-Yen Lee is BBDO Taiwan’s new chief creative officer
Posted on October 20, 2022
by Teddy Cambosa
Prior to joining BBDO Taiwan, Lee has held top creative positions at leading ad firms in both China and Taiwan.
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Lion-&-Lion-Growth-Plans
Lion & Lion drives growth with new capabilities, team expansion across SEA
Posted on October 20, 2022
by Kathleen Murata
The growth strategy will be pursued by strengthening core capabilities, and delivering impact through the integration of data and creativity.
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Redhill launches metaverse offering with Pixel Canvas
Redhill launches metaverse offering with Pixel Canvas
Posted on October 19, 2022
by MARKETECH APAC
Redhill will leverage Pixel Canvas’s platform into brand campaigns and communications strategies – adding a new dimension to omnichannel storytelling for clients.
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Nielsen includes YouTube measurement in ad rating solution across three SEA markets
Nielsen includes YouTube measurement in ad rating solution across three SEA markets
Posted on October 19, 2022
by Teddy Cambosa
Nielsen is providing cross-platform metrics on which media buyers and sellers can transact.
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Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Posted on October 19, 2022
by MARKETECH APAC
The new solutions include Sitecore Search, Content Hub One, and Sitecore Connect.
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Uber discontinues ride-hailing services in five Pakistani cities
Uber discontinues ride-hailing services in five Pakistani cities
Posted on October 19, 2022
by Teddy Cambosa
The exit in Pakistan is a move by Uber to reduce market overlap between the U.S. firm and its Middle East unit Careem.
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Global-Music-Junction-and-Amara-Muzik
India-based digital platform Global Music Junction is now Amara Muzik's exclusive short video distribution partner
Posted on October 19, 2022
by Kathleen Murata
The partnership will see Global Music Junction as the exclusive short video distribution partner for Amara Muzik’s content.
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IAS to provide brand safety measurement suite within TikTok
IAS to provide brand safety measurement suite for TikTok
Posted on October 18, 2022
by MARKETECH APAC
IAS provides advertisers campaign insights into brand safety and brand suitability aligned to Global Alliance for Responsible Media (GARM) standards on the TikTok platform in select markets. 
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