Category: East Asia
Multinational coffeehouse company Starbucks has announced the opening of its US$220m Coffee Innovation Park (CIP) in China to advance its global sustainability agenda.
Aoki will be under the direct supervision of Ji Watson, the CEO of McCann Worldgroup Japan. He will collaborate closely with the regional and global network to lead the Japanese teams in delivering impactful solutions to help clients expand their businesses.
Game software and venture capital company Animoca Brands Corporation Limited, a company advancing digital property rights for gaming and the open metaverse, has announced that it has received binding commitments for a funding round totaling US$20m to accelerate its ‘Mocaverse’ project.
The billboards use a creative optical illusion that requires viewers to shake their heads in order to see a hidden message hidden within black lines. The simultaneous publication of other announcements about FING FING Cajun Chips in various press and media outlets throughout the city takes place at the...
Global media agency iProspect Hong Kong has been appointed by KFC, Pizza Hut and PHD, the food brands under Jardine Restaurant Group as their official media partner to spearhead their communication strategies.
The upgraded website introduces enhanced functionality, including a reorganized content structure, increased accessibility features and a responsive mobile web experience, to improve discovery and navigation through the site.
Sunny Zhu has been appointed as the general manager of the Shanghai office of the international creative agency We Are Social. Zhu's responsibilities in this position include managing daily office operations and leading clients' strategic expansion initiatives.
Global online dating and matching app Tinder unveils a brand new campaign titled "愛は他人と" that aims to encourage single young adults in Japan to try online dating in seeking out new possibilities in life.
The partnership resulted in a new brand positioning and design system created by Design Bridge and Partners, which reinvents Kungfu Pu’er Tea as a wellness lifestyle brand made for ‘urban knights’ and designed for a new generation.
By combining TBWA's strategic and creative approach with EcoCeres’ ground breaking technologies, the collaboration aims to redefine industry perceptions and promote the adoption of sustainable practices.
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