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Category: East Asia

MARKETECH-PHOTOS
Hang Seng Bank’s new campaign combats financial scams with catchy Cantopop songs
Posted on March 12, 2024
by Aliza Carmona
Hang Seng Bank has partnered with DDB Group Hong Kong for its latest anti-fraud campaign that uses Cantopop songs to help customers identify sophisticated financial scams.
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MARKETECH-PHOTOS
HSBC One, LoL team T1 partner to spark esports craze with ‘League of One’ party in Hong Kong
Posted on March 11, 2024
by Aliza Carmona
Financial services company HSBC has unveiled that it will host an exclusive ‘League of One’ party with South Korean League of Legends (LoL) team T1 and esports legend Faker to promote esports in Hong Kong.
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Carro acquires Beyond Cars, marking Hong Kong expansion
Carro acquires Beyond Cars, marking Hong Kong expansion
Posted on March 11, 2024
by Teddy Cambosa
Through this partnership, Carro will be working towards expanding Beyond Cars’ network of partnerships, and further develop ancillary services across insurtech, financing and aftersales in Hong Kong.
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Apple’s latest ‘Shot on iPhone’ film adapts Osamu Tezuka’s ‘Midnight’ manga via TBWA\Media Arts Lab Tokyo
Apple’s latest ‘Shot on iPhone’ film adapts Osamu Tezuka’s ‘Midnight’ manga via TBWA\Media Arts Lab Tokyo
Posted on March 11, 2024
by Teddy Cambosa
The film was shot entirely using the iPhone 15 Pro, and was directed by popular Japanese director Takashi Miike. ‘Midnight’ is a thrilling, suspense drama about a taxi driver who encounters strange passengers while making his night rounds.
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Kathy Wong appointed as general manager of We Are Social in Hong Kong 
Posted on February 29, 2024
by MARKETECH APAC
Wong's new position will include overseeing both We Are Social Hong Kong and the creative agency Metta/We Are Social. Wong will lead a team of 20 at We Are Social and work with clients including Keetah, Abbott, GEOX, and Alipay. 
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Hivestack launches first programmatic DOOH solution for Midland Realty across North Asia
Hivestack launches first programmatic DOOH solution for Midland Realty across North Asia
Posted on February 27, 2024
by Teddy Cambosa
Through this partnership, DOOH screens in over 50 Midland Realty branches in commercial and residential locations across Hong Kong Island, Kowloon and New Territories will be integrated via the Hivestack Supply Side Platform (SSP) and available for programmatic buys via Private Marketplace (PMP) and...
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FWD Group extends partnership with Microsoft to further improve AI-driven insurance experiences
Posted on February 27, 2024
by MARKETECH APAC
By utilising Microsoft's Azure OpenAI Service and other enterprise-grade developments, FWD Group aims to enhance its generative AI ambitions. The business expects to gain from Microsoft Azure's AI models as well as its private networking, security, and monitoring features. 
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Jongheon Sim appointed as new chief communications officer for Korean Air 
Posted on February 23, 2024
by MARKETECH APAC
Korean Air has appointed Jongheon Sim (Jong) as its new chief communications officer. Jong, a communicator and aviation industry veteran, will be handling the airline's communication strategies and public relations.
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OMO, MullenLowe Mishra unite for a heartfelt Tet campaign amidst economic hardships
Posted on February 9, 2024
by MARKETECH APAC
This campaign takes place in the context of the recession's more general economic effects, which include several macro-level issues like increased job losses and limitations on everyday spending. Because many Vietnamese people live far from their hometowns during Tet, OMO tries to bring new life and...
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MARKETECH-PHOTOS-_2_
BMW China embraces Chinese superstitions to attract good luck in new campaign for Lunar New Year
Posted on February 8, 2024
by Aliza Carmona
BMW China has partnered with TBWA Juice Beijing and TBWA BOLT Shanghai for its latest ‘Project Jupiter’ campaign for the Lunar New Year that plays on the uncertainty felt by those born in the Year of the Dragon and the superstitions people follow during the festive season.
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