Category: East Asia
Global food and beverage giant Nestlé has named Publicis Media China as its new media agency, tasking them with managing the company's comprehensive media portfolio across China.
McCann Worldgroup China has announced the appointment of Carter Chow as its new CEO for Greater China.
Shenzhen-based digital banking leader WeBank has unveiled plans to establish its technology headquarters in Hong Kong, committing up to US$150 million to the venture and promising to create highly skilled technology jobs in the city.
Having classic and trendy toys, Toys“R”Us’ new store shares a sense of kindness and warmth providing a new shopping experience in a relaxed, worry-free, comfortable, and fun environment.
Omnicom Media Group Hong Kong (OMG HK) has created a proprietary and unique dashboard with enhanced functionality by incorporating Google's Generative AI technology into its social listening framework. This connection helps brands to quickly and effectively evaluate massive amounts of social media interactions,...
The two transactions reflect RBI's confidence in China, one of the largest QSR markets globally, and its commitment to drive growth in the market. RBI's total amount of capital outlay will be up to US$45m for the two transactions.
The new Community Store is set to become a nurturing hub for students to learn more about potential future careers, particularly in the food and beverage industry, through interactive workshops and career exploration programs funded by a grant from The Starbucks Foundation and a portion of the Community...
Japanese beverage brand Asahi has teamed up with dentsu Hong Kong for an omni-channel campaign to promote its new beer, Dry Crystal, aiming to drive brand experience for the beer product and boost consumer conversions.
Blue Insurance Limited teams up with OMG HK to drive high accuracy, engagement in new pDOOH campaign
Blue Insurance Limited has tapped Omnicom Media Group (OMG) Hong Kong for its latest programmatic digital out-of-home (pDOOH) campaign that featured a retargeting strategy plan to achieve high accuracy and audience engagement.
DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers' Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media.
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