Category: East Asia
Building on Tinder’s "There's no wrong choice, Tinder." brand message in Korea, the campaign focuses on Gen Z’s quest for honesty and authenticity through real-life stories of one of Korea’s rising stars, in addition to real stories of actual Tinder users.
Hang Seng Bank has partnered with DDB Group Hong Kong for its latest anti-fraud campaign that uses Cantopop songs to help customers identify sophisticated financial scams.
Financial services company HSBC has unveiled that it will host an exclusive ‘League of One’ party with South Korean League of Legends (LoL) team T1 and esports legend Faker to promote esports in Hong Kong.
Through this partnership, Carro will be working towards expanding Beyond Cars’ network of partnerships, and further develop ancillary services across insurtech, financing and aftersales in Hong Kong.
The film was shot entirely using the iPhone 15 Pro, and was directed by popular Japanese director Takashi Miike. ‘Midnight’ is a thrilling, suspense drama about a taxi driver who encounters strange passengers while making his night rounds.
Wong's new position will include overseeing both We Are Social Hong Kong and the creative agency Metta/We Are Social. Wong will lead a team of 20 at We Are Social and work with clients including Keetah, Abbott, GEOX, and Alipay.
Through this partnership, DOOH screens in over 50 Midland Realty branches in commercial and residential locations across Hong Kong Island, Kowloon and New Territories will be integrated via the Hivestack Supply Side Platform (SSP) and available for programmatic buys via Private Marketplace (PMP) and...
By utilising Microsoft's Azure OpenAI Service and other enterprise-grade developments, FWD Group aims to enhance its generative AI ambitions. The business expects to gain from Microsoft Azure's AI models as well as its private networking, security, and monitoring features.
Korean Air has appointed Jongheon Sim (Jong) as its new chief communications officer. Jong, a communicator and aviation industry veteran, will be handling the airline's communication strategies and public relations.
This campaign takes place in the context of the recession's more general economic effects, which include several macro-level issues like increased job losses and limitations on everyday spending. Because many Vietnamese people live far from their hometowns during Tet, OMO tries to bring new life and...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)