Category: APAC
In his new role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy along with driving new business opportunities to accelerate revenue growth across the region.
ADA's inaugural lineup of AI CoPilots encompasses four strategically devised tools, each tailored to optimise distinct facets of digital enterprise. They include tools for full-funnel marketing, e-commerce, conversational AI, customer segmentation.
Contemporary global creative and media agency VaynerMedia has announced the launch of its consulting products in the Asia Pacific region, designed to bring social to the centre of marketing.
In light of yet another year of delay of third-party cookie phaseout, MARKETECH APAC reached out to multiple industry leaders in the region to learn more about what does this delay means for the future of a privacy-centric advertising strategy for marketers moving forward.
“It will be looking at the holistic end to end customer funnel from brand awareness, to lead generation, to lead nurturing, all the way to conversion,” Chau told MARKETECH APAC when asked about his specific strategies for Sun Life in his new role.
In a move to bolster its platforms, video entertainment platform Viddsee has announced the addition of media veteran Ricky Ow to its board of directors.
For employers, the new platform deploys AI models to assess talent suitability and provide highly personalised recommendations by processing data from various sources, including resumes, job ad descriptions, and the employer’s past behaviours. This allows employers to hire fast and right.
B2B full-service marketing agency Green Hat has announced its expansion to Singapore with a new office and the appointment of Shawn Low as the new Singapore director to spearhead the agency’s growth across APAC.
Through this merge, the entirety of Playground xyz’s media arm of the APAC market will now be fully integrated into GumGum’s fleet of ad solutions.
This enables brands to engage with foodpanda customers on the open internet via The Trade Desk’s platform across channels such as OTT, music streaming, mobile apps, gaming, and websites, expanding their reach beyond foodpanda’s integrated advertising solution, panda ads.
