Category: APAC
The programme by Marriott Bonvoy and ONE Esports will feature content that celebrates the diversity of gaming and esports culture across APAC.
By integrating InMobi Exchange's SSP with Yahoo's DSP, advertisers, brands, and media buyers may now access premium in-app supply and a global user base.
The programme is a digital portal operated by Proxtera that aims to help MSMEs build foundational digital financial literacy skills.
According to app ranking by data.ai, Lazada and Shopee dominate the e-commerce app space in Asia-Pacific.
Kantar study finds video advertising in native environments outperforms social media for improving brand favourability and consideration, native video ads boost brand awareness by 26% as part of larger media mixes.
The same research found that the worst offenders for returns in the APAC region were consumers in India with 44%.
Global technology company Cisco has announced a reshuffle of its marketing leadership team in Asia-Pacific, Japan, and China (APJC).
Delacon now surfaces in all Google Ads accounts, providing natively integrated call tracking data to its clients.
The new survey by Sitecore found that 80% of consumers in Singapore and Hong Kong want brands to connect with them personally.
Dentsu Creative India is the first Indian agency to win such award at the Cannes Lions 2022 festival.
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)