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Category: APAC

Pinterest to acquire AI powered shopping platform for fashion, THE YES
Pinterest to acquire AI powered shopping platform for fashion, THE YES
Posted on June 6, 2022
by Teddy Cambosa
Pinterest believes that THE YES's leadership, innovative technology, and brilliant team help accelerate Pinterest’s vision for it to be the home of taste-driven shopping.
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Snap bolsters regional team with new hires across verticals in SG
Snap bolsters regional team with new hires across verticals in SG
Posted on June 6, 2022
by Teddy Cambosa
They will build on the company’s growth momentum following Snap’s Singapore office opening in 2020 to boost its regional presence and investments. 
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Why optimising attention drives digital campaign conversions
Why optimising attention drives digital campaign conversions
Posted on June 6, 2022
by MARKETECH APAC
It is essential to consider how relevant the ads are to the consumers to drive greater attention.
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LEGO Group's new 'A-Z of Awesome' Campaign
LEGO Group’s new ‘A-Z of Awesome’ campaign calls for builds from everyone in the LGBTQIA+
Posted on June 3, 2022
by Teddy Cambosa
The LEGO Group's newest promotion sets out to invite LGBTQIA+ members to express themselves and their stories in the all-new 'A-Z of Awesome'.
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Around 73% of APAC consumers say they still trust traditional banks over digital ones
Around 73% of APAC consumers say they still trust traditional banks over digital ones
Posted on June 3, 2022
by Teddy Cambosa
Singapore – Despite the rising number of digital-only banking offerings, around 73% of consumers in the Asia-Pacific region still trust traditional banking systems, compared to the 44% of consumers saying they trust digital-only banking systems, according to the latest data from YouGov. While 82% of...
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dentsu’s Merlee Jayme departs company after six years
dentsu’s Merlee Jayme departs company after six years
Posted on June 3, 2022
by Teddy Cambosa
Merlee Jayme became part of dentsu when the company acquired her agency Jayme Syfu in 2016.
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Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
Posted on June 2, 2022
by MARKETECH APAC
William will be heading the APAC marketing of Sprout Social, the company that provides cloud-based social media management software.
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Deloitte names David Hill as new CEO for APAC
Deloitte names David Hill as new CEO for APAC
Posted on June 1, 2022
by Teddy Cambosa
David Hill will continue to drive the firm's growth by concentrating Deloitte's collective efforts across Asia on shared strategic priorities.
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Ericsson’s adtech Emodo announces partnership with CKDelta
Ericsson’s adtech Emodo announces partnership with CKDelta
Posted on June 1, 2022
by Teddy Cambosa
The alliance between Emodo and CKDelta further expands on the companies’ established international partnership, which debuted in the UK in 2020.
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MA Reels - METAVERSE
MARKETECH APAC Reels: The Metaverse Series
Posted on May 31, 2022
by MARKETECH APAC
Branded as the ‘next dimension of the internet,’ metaverse is a virtual space where people can work, play, shop, socialise, and more.
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