Frucor Suntory’s V Energy highlights new energy drink brand ‘V Refresh’ in new campaign

Australia – Frucor Suntory’s popular beverage line, V Energy, has launched a new campaign, in an aim to bring good vibes and smiles to audiences around Australia and New Zealand for the promotion of a brand new energy drink, ‘V Refresh’. This developed in partnership with marketing communications agency Clemenger...

Initiative’s Rufus announces key senior leadership appointments

Sydney, Australia – Rufus, the dedicated media and communications agency by Initiative for Amazon’s range of services, has announced new senior leadership appointments namely Sarah O’Leary as managing director and Tom Cumberworth as head of partnerships. O’Leary has a strong media investment background garnered from 15-years in senior management and...

Howatson+Company appointed as MYOB’s creative lead

Melbourne, Australia – Advertising agency Howatson+Company has been appointed by Australian-based business management platform MYOB to be its creative lead on its new brand advertising across Australia and New Zealand. While MYOB works with several external agencies, as well as their in-house agency, Howatson+Company will be taking the lead on...

R.M. Williams appoints WiredCo. as global digital media partner

Sydney, Australia – Australian footwear and clothing company R.M. Williams has appointed WiredCo. as its global digital media partner, where the agency will be working with the apparel and footwear brand across six regions globally. WiredCo’s mandate covers paid search, shopping, display, broadcaster video on demand (BVOD), and off-page management...

VMLY&R Commerce launches in Brisbane

Brisbane, Australia – Brand and customer experience agency at VMLY&R has announced the launch of its VMLY&R Commerce offering in Brisbane, Australia–and encompasses retail strategy, shopper marketing, e-commerce, social commerce, and experiential marketing. The agency will have an on-the-ground presence for VMLY&R Commerce in Brisbane and leverage both Sydney and...

Publicis Groupe ANZ names Jason Tonelli as CEO of Zenith

Australia – Global advertising agency and public relations company Publicis Groupe in ANZ has appointed Jason Tonelli, the current CEO of digital agency Razorfish, to be its new CEO of ROI agency Zenith. Tonelli will be continuing to lead Razorfish until the end of the year while his replacement is...

Publicis Groupe launches sustainability consultancy ‘Salterbaxter’ in Australia

Australia – Global advertising agency and public relations company Publicis Groupe has launched its sustainability consultancy ‘Salterbaxter’ in Australia. This offers solutions to help organisations in the country turn their sustainability promises into progress. Salterbaxter provides end-to-end sustainability consultancy services, from materiality assessments, ambition modelling, goal-setting, and strategy development, to...

whiteGREY launches dedicated sustainability practice ‘whiteGREY Positive’

Sydney, Australia – Creative technology agency whiteGREY has launched a new sustainability business practice. Called 'whiteGREY Positive', the new business practice aims to help brands and NGOs achieve their sustainability goals and reduce environmental impact. Through a range of solutions including brand strategy, creativity, behaviour change and technology, whiteGREY Positive...

SnapLogic announces partnership with meetmagic

Australia – Intelligent integration and enterprise automation SnapLogic in Asia-Pacific has announced a partnership with online Australian business and philanthropic platform meetmagic, a partnership six months in the making. Through its investment in this partnership, SnapLogic is helping to create ‘magical moments’ for the children who need it most. Its...

AU-based La Trobe University highlights impact in real world via CHEP

Australia – La Trobe University in Australia has launched a new campaign and brand platform, 'The Impact is Real’, with the aim to demonstrate the very real impact that La Trobe students, academics, and partners have on people’s lives. Developed in collaboration with advertising agency CHEP Network, the new brand...