Titled Stay ONG in Health and Radiance, the campaign shifts the traditional notion of fortune beyond material success to focus on holistic wellbeing.
The agency said the appointments come as it builds on its position as one of the country’s independent agencies.
The trend is expected to intensify in 2026, when Ramadan and Chinese New Year fall in the same week, creating a more compressed festive retail window.
Argyilan said she has long followed LiveRamp’s role in the advertising ecosystem.
The agency will focus on shopper activation aimed at influencing purchase decisions at shelf and building preference over private-label alternatives throughout the year.
The performance was supported by efforts to strengthen the presence of Malaysian brands, including Oriental Kopi, Kapten Batik, Serai, Jibby Chow and Little Malaysia.
Developed in partnership with Howatson+Company, the campaign focuses on the mindset that characterises Australia’s most ambitious people—a relentless drive to achieve goals both professionally and personally.
The initiative aligns with KPDN’s mandate to promote a sustainable and progressive domestic trade ecosystem.
The collaboration will run for an initial one-year term, with an option for extension subject to mutual agreement.
In the film, this tradition serves as a metaphor for how legacy, progress, and prosperity are built through collaboration rather than individual effort.
