The film portrays how the lessons and guidance imparted by parents can continue to influence future generations, even as individuals pursue their own paths.
In an interview with MARKETECH APAC, Lee Wen shared that her expanded role is centered on evolving mCanvas into a multi-touchpoint powerhouse that captures consumer attention across the entire digital ecosystem.
The campaign aims to position SmartGro as a product aligned with the needs of modern families raising children in a technology-driven environment.
Authority Member Samantha Yorke said the rules governing electronic marketing communications are clear when promotional content is present.
The “Seikhlas Pemberian, Seindah Lebaran” campaign launched on 1 March 2026 and is being distributed across Guardian Malaysia’s social media platforms, alongside promotional activities in stores nationwide.
JOLT has served as agency of record for Kaspersky’s media planning and buying since 2022, supporting the company’s marketing activities across multiple markets in the region.
According to the companies, the campaign aims to encourage Malaysians to reconnect with the social and cultural aspects of the festive season through content, community initiatives and storytelling.
The bank said the Hayat proposition represents a shift from viewing financial products as standalone transactions to a broader framework that integrates financial planning throughout a customer’s life stages.
Through the initiative, the brand encourages Malaysians to explore modern interpretations of traditional Raya dishes while maintaining their cultural roots.
The campaign reimagines the film’s story of a hidden treasure cave in a modern comedic format, positioning the brand’s Ramadan feast as a similarly valuable discovery meant to be shared with others.
