Marketing
Mary Grace kneads its way into Singapore, sells out first pop-up
Singapore – Fresh out of the oven and into the hearts of Singaporeans, Filipino café icon Mary Grace made its local debut with Batch #001,
September 18, 2025
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Sharona Nicole Semilla
Marketing
Club Med launches inaugural Padel Cup across Asia Pacific, reinforcing position as prime choice for premium holidays
Singapore – Club Med has officially unveiled the first-ever Club Med Padel Cup, a regional tournament series celebrating one of the world’s fastest-growing sports while
September 18, 2025
Marketing
DBS, GrabPay, and Maggi lead ad awareness gains in Singapore for August: report
Singapore – DBS, GrabPay, and Maggi registered the strongest increases in advertising awareness among Singaporean consumers in August 2025, according to the latest YouGov BrandIndex
September 18, 2025
Marketing
Watsons debuts “The Watsons Family” to strengthen customer connection across Asia
Hong Kong – Watsons, the flagship health and beauty brand of AS Watson Group, has introduced ‘The Watsons Family,’ a new set of characters designed
September 18, 2025
Marketing
Anytime Fitness partners with Malaysia’s Youth and Sports Ministry to drive national wellness following new club opening
Malaysia – Anytime Fitness has reached a major milestone in Malaysia with the opening of its 80th club at Neocyber, Cyberjaya, underscoring its position as
September 16, 2025
Marketing
Shiseido Travel Retail taps Thai tourism authority for ANESSA campaign, blending beauty and tourism
Bangkok, Thailand – Shiseido Travel Retail has introduced its first destination-driven campaign in partnership with the Tourism Authority of Thailand (TAT), spotlighting its flagship suncare
September 16, 2025
Marketing
Pos Malaysia appoints NP Digital to drive online growth, engagement
Kuala Lumpur, Malaysia – Pos Malaysia has appointed NP Digital Malaysia, part of the global performance marketing agency founded by Neil Patel, as its official
September 16, 2025
Marketing
Hyatt Hotels Corporation’s Alila launches “A World Awaits” campaign, showcasing immersive travel experiences
United States – Hyatt Hotels Corporation has launched “A World Awaits,” the first integrated campaign for its Alila luxury brand in five years. The campaign
September 15, 2025
Marketing
Etiqa Insurance Singapore launches ‘Live Ready With You’ campaign to empower customers through uncertainty
Singapore – Etiqa Insurance Singapore has unveiled its new brand campaign, “Live Ready With You,” which reaffirms its promise to stand by customers during life’s
September 15, 2025
Marketing
Malaysia’s Le Lumiere relaunches with new story-led campaign, “Every Sparkle Tells a Story”
Kuala Lumpur, Malaysia – Malaysian jewellery house Le Lumiere, celebrated for its precision-cut diamonds and refined craftsmanship, has entrusted its relaunch campaign to FCB SHOUT
September 15, 2025